Senior Digital Marketing Specialist

5 days ago


Remote, India Yowza Consulting Private Limited Full time ₹ 6,00,000 - ₹ 18,00,000 per year

We are looking for a passionate and detail-oriented senior Digital Marketing specialist with hands-on experience in E-commerce Shopping Ads campaigns. The ideal candidate should have strong expertise in Google Shopping Ads, Merchant Center, and Catalog Sales, along with a basic understanding of other digital marketing domains.

Key Responsibilities:

  • Plan, create, and manage E-commerce Shopping Ads campaigns across Google and other paid media platforms.
  • Optimize and monitor campaign performance to ensure maximum ROI and conversion.
  • Manage Google Merchant Center and ensure seamless integration with product feeds and catalogs.
  • Track, measure, and report campaign performance using analytics tools such as Google Analytics and Adobe Analytics.
  • Implement conversion tracking through Facebook Pixel / SDK and manage campaigns via Facebook Commerce Manager.
  • Collaborate with internal teams to align paid campaigns with marketing goals and product promotions.
  • Stay updated with the latest trends and best practices in paid media and digital marketing.

Required Skills & Tools Knowledge:

  • Mandatory: Experience in E-commerce domain Shopping Ads campaigns.
  • Proficiency in:
  • Google Ads & Google Merchant Center
  • Facebook Ads Manager & Facebook Commerce Manager
  • Facebook Pixel/SDK
  • Google Analytics / Adobe Analytics
  • Microsoft Excel / Google Sheets
  • Basic understanding of SEO, SEM, and other digital marketing aspects.

Qualifications & Requirements:

  • Graduate degree or equivalent qualification.
  • Strong analytical mindset with attention to detail.
  • Excellent communication skills (verbal and written).
  • Ability to multitask and meet deadlines in a fast-paced environment.
  • Proactive, self-motivated, and team-oriented attitude.

Why Join Us:

  • Opportunity to work on diverse e-commerce campaigns.
  • Growth-driven environment with learning and development opportunities.
  • Exposure to end-to-end performance marketing operations.

Job Types: Full-time, Permanent

Pay: From ₹50,000.00 per month

Benefits:

  • Work from home

Experience:

  • E-Commerce: 1 year (Required)
  • shopping ads: 1 year (Required)
  • Google Ad Manager: 1 year (Required)
  • Google Tag Manager: 1 year (Required)
  • Google Analytics: 1 year (Required)
  • Facebook Advertising: 1 year (Required)
  • Performance marketing: 1 year (Required)

Work Location: Remote



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