Sr. Digital Marketing Manager
3 days ago
We are looking to hire experts in meta and google advertisement
'Role & responsibilities
The Paid & Retail Media Manager is the single point of accountability for all performance-oriented media investments across both open-web and retail media networks (RMNs). The role owns end-to-end planning, activation, optimisation, and measurement for:
Digital Paid Media Search, Social, Programmatic, Video & Display (upper, mid & lower funnel)
Retail Media Networks
Success will be measured by incremental sales, ROAS / TACoS, share-of-search, new-to-brand growth, and data-driven optimisation of 50+ Cr annual budgets across priority and incubation brands.
Key Roles and Responsibilities
1. Retail Media Network Management
Build annual retail-media strategy & Joint Business Plans with Marketplace
Own media briefs, flighting, bidding, catalogue readiness and creative specs.
Lead external RMN agency; govern SLAs, pacing and innovation pilots.
Optimise to TACoS, share-of-shelf/search, new-to-brand and other RMN-specific
KPIs.
- Translate marketplace insights into full-funnel brand and merchandising actions.
Job Type: Full-time
Pay: ₹9, ₹34,838.66 per month
Work Location: Remote
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