Medical Marketing Manager

Title: Medical Marketing Manager

Location:

Jalan Buroh, SG, SG

Global Business Unit: CG

Job Function: Sales

Requisition Number: 190879

Description
Job Summary
Manage the implementation of marketing plans, develop annual budgets, evaluate market trends, manage product communication/promotion activation and reporting to achieve business objectives

General Responsibilities

• Manage and support Brand equity top of the mind awareness through regional/global symposium.
• Ensuring that the team's activities build healthcare professionals' top of the mind awareness for the product range through engagements in the clinics.
• Maintain or improve the Product Brand's market share position.
• Ensure the field team's monthly Salesforce Effectiveness through coaching and planning.
• Guide and assist Approved Emails content creation with designated team lead for monthly usage.
• Ensure A&P forecast accuracy of spend vs budget.
• Manage RTF stock shelf life accuracy and disposable teats to minimize overall stock write-off
• Drive Point of market entry (POME) initiatives to maintain/improve brand awareness and new user acquisition.
• Lead and manage Brand presence in all medical conferences.
• Ensure that the team hits the intended target of unique and complete leads from non-covered products for CRM.
• Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
• Manage promotion activation and allocate resources to ensure effective execution of advertising and promotion activities
• Manage product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services
• Prepare marketing reports/updates/analysis for management presentation and decision-making
• Lead and plan the Return to forecast (RTF) inventory.

Leadership Responsibilities

• Manage and oversee team's delivery of team/function goals to drive execution against goals set
• Drive and manage learning and development of team in the area of Marketing and DKSH behavior to achieve team/function goals

Skills And Experience

• Demonstrate sound knowledge and understanding of the business and industry
• Demonstrate sound knowledge in the company's products/services and application of marketing principles/practices
• Demonstrate advanced research and analytical skills
• Demonstrate fluency in English (both written and spoken)
• Minimum five to eight years' experience in a similar role
• Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline

Requisition Number: 190879

Job Function: Sales