Digital Marketing Specialist
2 weeks ago
Location: New Delhi/Hybrid
Employment Type: Full-time
Experience: 2+ years
Key Responsibilities
- Social Media Marketing & Management: Plan, execute, and manage social media strategies across platforms (Instagram, Facebook, LinkedIn, etc.) to boost engagement and brand awareness.
- CRM Management: Oversee customer relationship management systems to improve retention and communication.
- Google Ads & SEO: Manage and optimize Google Ads campaigns and SEO strategies to improve traffic, conversions, and ROI.
- Google Tag Manager & Analytics: Implement and track key metrics using Google Tag Manager and Google Analytics to evaluate performance and improve decision-making.
- Content Marketing: Collaborate with content teams to develop engaging and SEO-friendly content for blogs, social media, and email campaigns.
- Email Marketing: Create, execute, and optimize email marketing campaigns to drive engagement and lead nurturing.
- Advertising & Campaign Management: Plan and execute online advertising campaigns (Meta Ads, Google Ads, YouTube, etc.) aligned with marketing goals.
- Conversion Rate Optimization (CRO): Analyze user behavior, A/B testing, and landing page optimization to improve conversion rates.
- AI Tool Utilization: Leverage AI-driven tools to streamline content creation, analytics, and campaign automation.
- Reporting & Analytics: Generate reports on marketing performance, analyze data, and present insights to stakeholders.
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 2+ years of experience in digital marketing or related roles.
- Strong understanding of: Social Media Marketing, CRM tools (e.g., HubSpot, Zoho, Salesforce), Google Tag Manager & Analytics, Google Ads & SEO best practices, Email & Content Marketing, Conversion Rate Optimization
- Proficiency in using AI tools for content and analytics.
- Excellent communication skills and attention to detail.
- Creative mindset with a data-driven approach to problem solving.
What We Offer
- Competitive salary & performance-based bonuses.
- Collaborative and growth-focused work culture.
- Opportunity to work with cutting-edge AI and digital tools.
- Continuous learning and professional development.
How to Apply
Send your resume and portfolio/links to your recent campaigns to with the subject line:
"Application for Digital Marketing Specialist – [Your Name]"
Job Type: Full-time
Pay: ₹10, ₹30,000.00 per month
Work Location: In person
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