Digital Marketing Specialist

3 days ago

Delhi, Delhi, India TechCouples Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Location: New Delhi/Hybrid

Employment Type: Full-time

Experience: 2+ years

Key Responsibilities

  • Social Media Marketing & Management: Plan, execute, and manage social media strategies across platforms (Instagram, Facebook, LinkedIn, etc.) to boost engagement and brand awareness.
  • CRM Management: Oversee customer relationship management systems to improve retention and communication.
  • Google Ads & SEO: Manage and optimize Google Ads campaigns and SEO strategies to improve traffic, conversions, and ROI.
  • Google Tag Manager & Analytics: Implement and track key metrics using Google Tag Manager and Google Analytics to evaluate performance and improve decision-making.
  • Content Marketing: Collaborate with content teams to develop engaging and SEO-friendly content for blogs, social media, and email campaigns.
  • Email Marketing: Create, execute, and optimize email marketing campaigns to drive engagement and lead nurturing.
  • Advertising & Campaign Management: Plan and execute online advertising campaigns (Meta Ads, Google Ads, YouTube, etc.) aligned with marketing goals.
  • Conversion Rate Optimization (CRO): Analyze user behavior, A/B testing, and landing page optimization to improve conversion rates.
  • AI Tool Utilization: Leverage AI-driven tools to streamline content creation, analytics, and campaign automation.
  • Reporting & Analytics: Generate reports on marketing performance, analyze data, and present insights to stakeholders.

Requirements

  • Bachelor's degree in Marketing, Business, or related field.
  • 2+ years of experience in digital marketing or related roles.
  • Strong understanding of: Social Media Marketing, CRM tools (e.g., HubSpot, Zoho, Salesforce), Google Tag Manager & Analytics, Google Ads & SEO best practices, Email & Content Marketing, Conversion Rate Optimization
  • Proficiency in using AI tools for content and analytics.
  • Excellent communication skills and attention to detail.
  • Creative mindset with a data-driven approach to problem solving.

What We Offer

  • Competitive salary & performance-based bonuses.
  • Collaborative and growth-focused work culture.
  • Opportunity to work with cutting-edge AI and digital tools.
  • Continuous learning and professional development.

How to Apply

Send your resume and portfolio/links to your recent campaigns to with the subject line:

"Application for Digital Marketing Specialist – [Your Name]"

Job Type: Full-time

Pay: ₹10, ₹30,000.00 per month

Work Location: In person

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