Assistant Manager Business Development

A 360- degree marketing and Communication agency and your partners in accelerating growth exponentially through creative strategies and ROI driven performance metrics. Based in Gurugram, we partner with clients to provide innovative solutions and tailor-made services that facilitate their business objectives.

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About the Role:
We are seeking a highly motivated and results-driven Assistant Manager Business Development to fuel our revenue growth. You will play a pivotal role in client acquisition, lead generation, relationship management, and positioning The Marcom Avenue as a one-stop strategic partner. You will work across a diverse set of industries, leveraging our multi-disciplinary service offering to close deals and build long-term partnerships.

Key Responsibilities:

1. Client Acquisition & Lead Generation

● Identify and engage with potential clients across industries (startups, corporates, brands, institutions).

● Execute outreach strategies tailored to different sectors, showcasing our integrated service capabilities.

● Build and maintain a high-quality sales pipeline through networking, referrals, digital outreach, and events.

2. Consultative Selling & Service Positioning

● Understand client business models, challenges, and goals to recommend tailored solutions.

● Develop and pitch bundled service offerings (e.g., SEO + Creative + Ads or PR + Events + Consulting).

● Prepare persuasive presentations, customized proposals, and case studies.

3. Relationship Management

● Build strong, trust-based relationships with clients to drive retention and long-term value.

● Act as a liaison between client stakeholders and internal teams to ensure seamless delivery.

● Conduct regular client reviews to identify upselling opportunities.

4. Market Research & Competitive Insights

● Stay updated on industry trends in digital, PR, and experiential marketing.

● Benchmark competitors and identify positioning strategies to stand out.

● Share actionable market insights and client feedback with leadership for service innovation.

5. Revenue Growth & Sales Reporting

● Meet and exceed monthly and quarterly revenue targets.

● Maintain accurate records of sales activity, pipeline status, and forecasts in CRM tools.

● Report performance metrics to senior leadership and contribute to strategic planning. Performance KPIs: ● Revenue: Achievement of sales targets (monthly, quarterly, annual).

● Pipeline: Lead generation, conversion rates, and funnel health.

● Client Metrics: Client retention rate, upsell ratio, NPS/client satisfaction.

● Service Adoption: Cross-sell success across all 7 verticals.

Must-Have Skills & Qualifications:

● 3–5 years of experience in business development, B2B sales, or marketing services.

● Strong verbal and written communication, negotiation, and presentation skills.

● Proficiency in CRM tools (e.g., HubSpot, Salesforce) and MS Excel/Google Sheets.

● Solution-oriented mindset with a good understanding of integrated marketing/communications.

● Ability to pitch complex service offerings as unified value propositions.

● Strong networking and relationship-building capabilities. Preferred Qualifications:

● Experience in a marketing agency or advertising/PR firm.

● Prior exposure to selling bundled marketing services or consultative selling.

● Understanding of digital marketing, PR, or event management industries.

What We Offer:

● Competitive compensation with performance-linked incentives.

● Exposure to top-tier clients and diverse industries.

● Fast-paced, collaborative, and growth-oriented work environment.

● Opportunities for learning, development, and career advancement.