Digital Marketing Manager

1 week ago

Delhi, Delhi, India The Sachdev Group (TSG Automotive) Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We are hiring a 
Senior Manager – Performance Marketing & Lead Generation
 to take complete ownership of our 
digital acquisition channels
. This role is designed for a 
hands-on expert
 who can plan, execute, and optimize high-volume campaigns across 
Google Ads, Meta Ads, WhatsApp marketing, and Local SEO
 to deliver measurable business growth.

As a 
senior individual contributor
, you will be responsible for driving 
lead generation, campaign efficiency, and ROI
, while ensuring seamless lead tracking and reporting.

Key Responsibilities

1. Performance Marketing & PPC

  • Lead 
    Google Ads campaigns (Search, Display, YouTube)
     for high-volume lead generation.
  • Optimize campaign structure, bidding strategies, and audience targeting to hit 
    CPL & ROI goals
    .
  • Own the full performance funnel – from ad clicks to lead conversion.

2. Meta (Facebook & Instagram) Ads

  • Run and scale 
    conversion-led campaigns
     across Meta platforms.
  • Execute 
    remarketing, lookalike audiences, and A/B testing
     to maximize reach and conversions.
  • Ensure 
    consistent creative testing
     and landing page optimization.

3. WhatsApp & Direct Marketing

  • Design and execute 
    WhatsApp Business API campaigns
     for lead nurturing and re-engagement.
  • Integrate with lead forms and retargeting to boost response rates.
  • Personalize communication to 
    improve conversion velocity
    .

4. Local SEO & Geo-Targeted Marketing

  • Optimize 
    Google Business Profiles (GBP/GMB)
     across multiple dealership and service locations.
  • Implement 
    hyperlocal SEO and ads
     to drive walk-ins and local leads.
  • Track listing performance and continuously improve local visibility.

5. Lead Tracking, Analytics & Reporting

  • Track all 
    campaign-generated leads
     via Bitrix24 CRM and analytics tools.
  • Own reporting on 
    CPL, CPA, CTR, ROAS, lead quality, and conversion ratios
    .
  • Build 
    data dashboards (GA4, Google Data Studio, ad dashboards)
     with actionable insights for management.

Ideal Candidate Profile

  • 6–10 years of 
    hands-on digital marketing experience
     with a focus on 
    lead generation & performance marketing
    .
  • Proven success in managing 
    large-scale PPC and social ad budgets
     with strong ROI.
  • Expertise in 
    Google Ads, Meta Ads, WhatsApp marketing, and local SEO
    .
  • Strong analytical skills – able to 
    optimize campaigns in real time
    .
  • Self-driven, strategic thinker who can 
    own outcomes independently
    .

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