Digital Marketing Manager

2 weeks ago

Gurgaon, Haryana, India Schneider Electric Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Role Overview:

Lead the strategy, execution, and optimization of marketing automation initiatives using Salesforce Marketing Cloud (SFMC) to drive business impact for Schneider Electric India. This role requires a blend of hands-on technical expertise, innovative thinking, and strategic leadership in a B2B environment.

Key Responsibilities:

  • Drive cross-functional collaboration to align automation initiatives with Marcom ensuring measurable business impact.
  • Identify and implement emerging technologies and AI-driven solutions to future-proof marketing automation and maintain a competitive edge in the B2B landscape.
  • Own and execute the end-to-end email marketing strategy, including calendar planning, campaign design, and performance optimization.
  • Develop compelling, business-focused email content tailored for B2B audiences to drive engagement and conversions.
  • Oversee end-to-end management of the Cvent platform to ensure seamless planning, execution, and reporting of digital events. Continuously optimize platform usage to enhance attendee experience and support event objectives.
  • Leverage SFMC to build, automate, and optimize multi-channel journeys (email, SMS, WhatsApp, etc.) for lead generation, nurturing, and customer engagement.
  • Drive continuous improvement in open rates, CTR, and conversion metrics through A/B testing, segmentation, and personalization.
  • Analyse campaign and journey data to generate actionable insights and present recommendations to business stakeholders.
  • Develop and implement innovative marketing automation solutions, including smart tools, dynamic content, and AI-driven enhancements.
  • Collaborate with Marcom & Business leads to align on automation initiatives with business goals and customer needs.
  • Ensure data integrity, compliance, and best practices in all automation activities.
  • Stay current with industry trends, platform updates, and emerging technologies to keep Schneider Electric India at the forefront of digital marketing.
  • Mentor and upskill junior team members on SFMC and marketing automation best practices.

Required Skills & Experience:

  • 6-7+ years of hands-on experience with SFMC (Salesforce Marketing Cloud), including Journey Builder, Email Studio, Automation Studio, and Analytics.
  • Proven track record of designing, executing, and optimizing high-impact email and automation campaigns in a B2B context.
  • Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies.
  • Experience with A/B testing, dynamic content, and advanced segmentation.
  • Demonstrated ability to innovate and bring new ideas to improve campaign performance and business outcomes.
  • Proficiency in leveraging AI tools for automation, personalization, and reporting.
  • Excellent communication and stakeholder management skills.
  • Tealium CDP certification is a strong bonus.
  • Understanding of B2B customer journeys and sales cycles is highly desirable.

Preferred Qualifications:

  • Tealium CDP certification.
  • Experience with other marketing automation or analytics platforms.
  • Exposure to sales and marketing alignment in large, matrixed organizations.

Personal Attributes:

  • Results-driven and proactive.
  • Creative problem-solver with a growth mindset.
  • Strong collaborator and influencer.
  • Passionate about leveraging technology for business impact.

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