Digital Marketing Manager

We are seeking a highly creative and data-driven Digital Marketing Manager to own and execute our social media, content, and performance marketing strategies. This is a hands-on role for a "maker" – someone who can conceptualize a campaign, design the graphics, edit the video, write the copy, and analyze the results. If you are a one-person content powerhouse with a strategic mind, we want to hear from you.

Key Requirements & Qualifications:

• 3-5 years of proven experience in a digital marketing role with a heavy focus on content creation and social media management.
• A strong portfolio that demonstrates expertise in graphic design, video editing, and content creation.
• Technical & Creative Software Proficiency is a MUST:
• Graphic Design: Advanced skills in Adobe Photoshop and Canva.
• Video Production: Expert-level skills in video editing, video mixing, and AI video making tools (e.g., CapCut, Premiere Pro, Final Cut Pro, HeyGen, etc.).
• Content & AI: Experience using AI tools to enhance content ideation, scripting, and creation efficiency.
• Platform Expertise:
• In-depth knowledge of major social media platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter/X) and their best practices.
• Hands-on experience with Google Ads (Search, Display, Video) and Google Analytics.
• Excellent written and verbal communication skills, with the ability to craft engaging copy for different audiences and platforms.
• A keen eye for aesthetics, typography, and visual storytelling. Key Responsibilities:

1. Core Content Creation: Graphics & Video (Hands-On Role)

This is the central function of this role. You will be directly responsible for creating visually compelling content from concept to execution.

• Graphic Design:
• Design and produce a high volume of engaging static and motion graphics for social media posts, digital advertisements, web banners, and email newsletters.
• Masterfully use Adobe Photoshop for advanced image editing, compositing, and custom graphic creation.
• Efficiently use Canva to create on-brand templates and quickly produce high-quality marketing materials.
• Video Production & Editing:
• Shoot, edit, and produce professional-grade videos for various platforms, including short-form content (Reels, TikTok, YouTube Shorts) and longer-form explainer videos.
• Perform end-to-end video editing, including cutting, sequencing, color correction, audio mixing, and adding motion graphics/effects.
• Utilize AI video-making tools to innovate, automate, and enhance video content production.
• Skillfully handle video mixing to create dynamic, multi-clip sequences for promotional videos and social media content.

2. Digital Marketing & Social Media Management

• Develop and manage a comprehensive content calendar, ensuring a consistent and engaging brand presence across all social media channels (Instagram, Facebook, LinkedIn, etc.).
• Plan, execute, and optimize Google Ads campaigns (Search, Display, Video) to achieve lead generation and conversion goals.
• Manage and grow our online community by actively engaging with followers, responding to comments/messages, and building brand loyalty.

3. Strategy & Analytics

• Monitor, analyze, and report on the performance of all content and marketing campaigns using key metrics (KPIs).
• Use data-driven insights from Google Analytics and social media platforms to continuously improve content strategy and campaign effectiveness. Work Experience:
• A proven track record of managing social media accounts that have demonstrated growth in engagement and followers.
• Experience creating a full content cycle: from concept storyboarding to final video/graphic publication.
• Demonstrable experience running and optimizing paid advertising campaigns on Google and social media platforms.
• Experience working in an agency or a fast-paced environment where managing multiple clients/projects was required is a significant plus. How to Apply:

Ready to become our Stalwart Success Partner? Please apply on Indeed with:

• Your updated resume.
• A link to your online portfolio or examples of your work (e.g., Behance, Dribbble, personal website, or a shared drive). Applications without a portfolio will not be considered.
• In your cover letter, please tell us about a marketing campaign you are most proud of and what specific role you played in its creation (strategy, design, video editing, etc.).

Job Types: Full-time, Permanent

Pay: ₹20, ₹25,000.00 per month

Work Location: In person