Deputy Manager
4 days ago
About Zeno Health
At Zeno Health, our mission is to make healthcare affordable and accessible to millions. We are looking for a Digital Marketing Associate who can drive impactful brand awareness and performance campaigns across leading digital platforms.
Key Responsibilities
- Plan and execute campaigns across Google, Meta, DV360, YouTube, Programmatic, and other platforms.
- Manage full-funnel campaigns (awareness acquisition retention) with measurable ROI goals.
- Optimize targeting, creatives, and budgets for maximum campaign performance.
- Collaborate with design, content, and analytics teams to deliver high-quality campaigns.
- Track, analyze, and present campaign performance with actionable recommendations.
Required Skills & Qualifications
Technical / Functional
- Proven hands-on experience with Google Ads, Meta Ads, DV360, YouTube, and programmatic platforms.
- Strong understanding of performance marketing, brand awareness, and full-funnel strategy.
- Expertise in campaign setup, optimization, and A/B testing.
- Knowledge of audience segmentation, targeting, and remarketing strategies.
- Familiarity with analytics tools (Google Analytics, Firebase, Appsflyer/MMPs, etc.).
- Proficiency in Excel/Google Sheets for data analysis and reporting.
- Understanding of attribution models, bidding strategies, and budget pacing.
Qualitative / Behavioral
- Analytical mindset with the ability to translate data into insights and actions.
- High attention to detail to ensure accuracy and error-free campaign execution.
- Creative problem-solver who balances data-driven decisions with innovative execution.
- Strong collaboration and communication skills for cross-functional teamwork.
- Agility and adaptability in a fast-paced, high-growth environment.
- Ownership mindset with a proactive approach to driving results and continuous learning.
Key Competencies
- Digital Media Expertise Strong command of Google, Meta, DV360, YouTube & programmatic platforms.
- Performance Marketing Ability to plan, execute, and optimize campaigns for ROI.
- Brand Marketing – Knowledge of awareness-building strategies and audience engagement.
- Data-Driven Decision Making – Skilled in interpreting analytics and deriving insights.
- Campaign Optimization – Expertise in segmentation, bidding strategies & creative testing.
- Collaboration & Stakeholder Management – Works effectively across teams.
- Adaptability & Agility – Thrives in dynamic, evolving environments.
- Ownership & Accountability – Takes full responsibility for campaign outcomes.
- Communication Skills – Clear reporting and ability to translate data into business impact.
- Continuous Learning – Keeps updated on digital trends, tools, and industry best practices.
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