Marketing Manager

17 hours ago

Bengaluru, Karnataka, India 91HR Full time ₹ 24,00,000 per year

Position: Marketing Manager

Qualification: MBA in Marketing with an Engineering background preferred.

Salary: 24LPA

Location: Bengaluru

Key Responsibilities

  • Develop and execute structured marketing plans supporting business objectives and market expansion.
  • Conduct research to identify target industries, customer needs, and competitors; analyse trends in automation, production technology, and equipment.
  • Collaborate with product and engineering teams to define and communicate product USPs within technical and commercial contexts.
  • Plan, launch, and evaluate integrated campaigns via trade shows, digital channels, and direct outreach to maximise lead generation and sales.
  • Manage social media presence, online advertising, website content, and digital campaigns to reach key manufacturing stakeholders.
  • Build strong professional relationships with clients, and industry partners to enhance satisfaction and retention.
  • Prepare and manage marketing budgets, allocate resources effectively, and measure ROI for ongoing campaigns.
  • Lead, train, and motivate the marketing team for high performance; guide skill development in technical marketing and sales enablement.
  • Work closely with sales, engineering, and product development teams to align marketing and business goals.
  • Protect and enhance the company's brand through strategic PR, event participation, and thought leadership initiatives.
  • Stay current on industry advancements, regulatory changes, and modern marketing practices to ensure ongoing relevance and innovation.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, Mechanical Engineering, or a related field.
  • 12+ years' experience in industrial or B2B marketing, preferably in manufacturing, automation, or capital equipment.
  • Strong expertise in digital marketing tools, campaign management, and market research analysis.
  • Proven leadership, analytical, and project management skills.
  • Excellent interpersonal, presentation, and negotiation abilities.
  • Technical acumen and market awareness in Indian manufacturing and machinery sectors.

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