Category Development Marketer
1 week ago
Job Description:
Develop and implement category marketing strategies rooted in consumer behavior insights and market trends, tailored for distribution-led product categories.
Lead category planning and mix optimization to maximize sales and profitability through effective assortment, pricing, and promotional
Collaborate closely with supply chain, shopper marketing, and sales to ensure product availability, effective placement, and strong category presence across channels.
Analyze category performance, consumer trends, and competitive landscape to identify growth opportunities and formulate actionable marketing plans.
Drive category innovation and new product introductions with a consumer-centric approach to meet evolving needs and maximize distribution reach.
Work cross-functionally with sales and shopper marketing to ensure category strategies align with overall business goals and channel objectives.
Work closely with agency and consumer experience team to ensure product proposition and key messaging is communicated in an effective manner
Ensure portfolio health is maintained – responsible for pricing, gross margin, profitable mix.
Learn more about 3M's creative solutions to the world's problems at or on Instagram, Facebook, and LinkedIn @3M.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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