Primary Sales Representative

3 days ago

Nashik, Maharashtra, India Shellke Construction Pvt Ltd Full time ₹ 2,16,000 - ₹ 4,00,000 per year

Job descriptions

We have requirements for multiple Positions for multiple locations in Shelke Beverages Pvt Ltd

Positions :- 1. Primary Sales Representative (PSR) 2. Sales Officer (SO) 3. Team Leader – Sales (TL) 4.Area Sales Manager (ASM)

Location : 1. Nagpur 2.Nashik 3.Sambhajinagar 4.Jalna

E Mail id :

1. Role Summary

The Sales Team (PSR, Sales Officer, Team Leader, ASM) is responsible for driving primary and secondary sales, ensuring distribution expansion, achieving monthly targets, executing marketing initiatives, strengthening trade relationships, and delivering overall business growth for the assigned territory/area.

2. Key Responsibilities

  • Sales & Target Achievement
  • Achieve monthly primary and secondary sales targets.
  • Execute beat plans, route coverage, and market discipline.
  • Monitor and improve productivity of the sales team and distributor sales force
  • Drive product visibility, penetration, and availability across retail outlets.
  • Distribution Management
  • Ensure proper distributor appointment, onboarding, and business development.
  • Monitor daily order flow, stock hygiene, and timely billing/dispatch.
  • Expand distribution network and improve numeric & weighted distribution.
  • Market Execution
  • Implement promotional schemes, product launches, market activations, and branding
  • Conduct market audits to ensure MSL compliance and availability.
  • Lead, mentor, and monitor Sales Officers, PSRs, and Distributor Salesmen
  • Prepare daily/weekly/monthly sales reports and forecasts.

  • Build and maintain strong relationships with distributors, retailers, and key trade partners

  • Key Skills Required (All Levels)

  • Strong communication and negotiation

  • Market and product knowledge
  • Sales planning & execution
  • Distributor and retail management
  • Team leadership skills (for TL & ASM)
  • Data analysis and reporting
  • Problem-solving & decision-making

4. Qualification & Experience

  • 10 -12 or Graduate or MBA
  • 2–4 years' experience in field sales

Job Types: Full-time, Permanent

Pay: ₹15, ₹18,000.00 per month

Application Question(s):

  • How many years of experience in Beverages Industries
  • Current Salary in hand
  • Expected Salary in hand
  • Notice Period in current Company

Work Location: In person

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