Digital Marketing Manager

1 day ago

Karol Bāgh, Delhi, India Webtel Electrosoft Pvt. Ltd Full time ₹ 10,00,000 - ₹ 15,00,000 per year

About the Role:

We are seeking an experienced and dynamic Digital Marketing Manager to lead the entire marketing function of our organization. This role requires a strategic thinker with strong leadership skills to oversee and drive all marketing activities, from digital marketing to traditional campaigns, branding, content strategy, lead generation, and team management. The ideal candidate should be data-driven, creative, and capable of building and scaling marketing systems to support business growth.

Key Responsibilities:

Marketing Strategy & Planning

  • Develop, implement, and own a comprehensive, cross-channel marketing strategy aligned with business goals.
  • Drive long-term brand growth, market positioning, and customer acquisition strategies.
  • Establish annual marketing budgets, KPIs, and campaign calendars.

Team Leadership & Management

  • Lead and mentor a multidisciplinary marketing team (digital marketers, brand strategists, designers, content creators, and offline marketing personnel).
  • Promote a high-performance, collaborative, and innovative team culture.
  • Evaluate performance metrics, provide coaching, and oversee hiring and team expansion as needed.

Digital Marketing Oversight

  • Manage SEO/SEM, email campaigns, performance marketing, social media, and paid media strategies.
  • Monitor campaign effectiveness and ROI using analytics tools (Google Analytics, Meta Ads, CRM platforms, etc.).
  • Optimize user journeys, conversion rates, and lead nurturing tactics.

Traditional & Offline Marketing

  • Supervise print media, events, exhibitions, partnerships, and PR initiatives.
  • Coordinate with agencies and vendors for ATL/BTL campaigns.
  • Track market trends and competitor strategies in traditional channels.

Branding & Communication

  • Ensure consistent brand messaging across all channels and customer touchpoints.
  • Oversee content marketing strategy, corporate communications, and creative direction.
  • Develop internal and external brand guidelines.

Cross-functional Collaboration

  • Work closely with sales, product, and leadership teams to align marketing efforts with business needs.
  • Act as a brand custodian in all business development and customer-facing initiatives.

Required Skills & Qualifications:

  • Bachelor's/Master's degree in Marketing, Business Administration, Communications, or related field.
  • 8–12 years of progressive experience in marketing, with at least 3 years in a leadership role.
  • Proven expertise in managing integrated marketing strategies across digital and offline channels.
  • Strong leadership, project management, and team-building abilities.
  • Excellent analytical, communication, and stakeholder management skills.
  • Proficiency with marketing automation tools, CRMs, analytics platforms, and ad managers.

Preferred Qualities:

  • Experience in SaaS and related IT industries.
  • Hands-on exposure to performance marketing, brand storytelling, and market expansion strategies.
  • Agile, adaptable, and highly motivated to drive measurable impact.

Job Types: Full-time, Permanent

Pay: Up to ₹1,500,000.00 per year

Benefits:

  • Cell phone reimbursement
  • Leave encashment
  • Provident Fund

Ability to commute/relocate:

  • Karol Bagh, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Education:

  • Bachelor's (Required)

Experience:

  • Marketing: 7 years (Required)

Work Location: In person

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