Parent Relationship Officer/Admission Counsellor

2 days ago

Gurgaon, Haryana, India Shri Educare Limited Full time ₹ 4,00,000 - ₹ 8,00,000 per year


The Pratha Pre-school, Sector 31, Gurugram invites smart, energetic and creative professionals to be a part its family. We are looking for someone who can initiate, develop and be a part of our quest for excellence in holistic education. The role primarily focuses on the following:

Facilitating Admission Process

  • To facilitate the entire admission process for prospective parents & address queries of prospective and existing parents.
  • To arrange for parents' orientation with the concerned authorities.
  • To facilitate the withdrawal process.

Record Keeping

  • To keep a track record of the appointments of prospective parents with the Principal and to also maintain a record of students' data, registration, admissions, and withdrawals.
  • To maintain a record on the follow ups / walk-ins received and sharing with the management & marketing teams.
  • To maintain records / leads generated from advertisement responses.

Informational/Event Support

  • To be updated with all school activities / events for sharing of the same with prospective parents.
  • To ensure timely notices / circulars related to admissions and withdrawals are sent to all parents.
  • To maintain all school related required information to be shared with prospective parents as one point of contact.
  • To collaborate with the concerned coordinators to organize presentations, information sessions etc.

Marketing Activities

  • Planning various marketing activities to obtain visibility for the school & reach out to prospective parents (via emails & cold calls).
  • Looking after the social media initiatives to reach the target audience through appropriate channels (Facebook, Instagram, etc.). Ensuring that the school's communication/ channels/social media platforms are updated regularly. 
  • Working closely with the digital agency to plan out the monthly marketing calendar on creatives and collaterals.
  • Preparing MIS on the walk-ins to conversions; admission v/s budgets etc.
  • Visiting pre-schools in the area to gain visibility and obtain data on prospective parents & exploring opportunities for tie ups.
  • Establish contact with industries / MNCs in the region to gain visibility for the school and reach out to prospective parents.
  • Making competitor visits to gain a better understanding on the competitor offerings, pricing and USPs.

Experience: 2 to 8 years. Preference to be given for the candidates who have earlier worked as an Admission Counsellor in a school of repute, preferably a pre-school.

Qualification: Graduate or Post Graduate

Key Skills:

  • Good Communication skills.
  • Basic knowledge of computer and internet.
  • Highly Motivated and goal oriented.
  • Candidate with good customer service skills would be preferred.
  • Prior experience in customer service industry will be an added advantage.
  • Understanding of marketing elements (including digital marketing) & market research methods will be an added advantage.
  • Readiness for work in a fast passed target-based role.

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