Journey Mapping

7 days ago


Mumbai, Maharashtra, India Yes Bank Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Role Purpose:

Assist in mapping end-to-end customer journeys across digital, phygital, and branch-led experiences, with focus on improving customer satisfaction and reducing friction by redesigning journeys across physical, Phygital and Digital channels

Key Responsibilities:

  • Conduct customer journey mapping for top use cases (e.g., account opening, card blocking, loan servicing).
  • Benchmark journeys against competitor banks, fintechs, and global CX leaders.
  • Analyze gaps between customer expectations and current delivery.
  • Support design of journey blueprints and customer communication strategies.
  • Create dashboards and reports for leadership review.
  • Research best practices in customer communication, grievance redressal, and service innovation.
  • Support development of internal CX dashboards and comparative scorecards.
  • Track regulatory guidelines (RBI) and industry reports impacting customer service.

Qualifications:

  • MBA/PGDBM (any specialization, with strong analytical and presentation skills).- This we cant do in Apprenticeship
  • Interest in service design, digital banking, or customer strategy.
  • Good command of research tools, MS Excel/PowerPoint.

Learning Outcomes:

  • First-hand experience in CX design methodology (journey mapping, VOC analysis).
  • Exposure to omnichannel banking delivery models.
  • Insights into customer-centric decision making.

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