performance marketer

3 days ago

Kozhikode, Kerala, India Haris&Co. Full time ₹ 9,60,000 - ₹ 12,00,000 per year

Location

: Calicut (On-site / Hybrid, based on policy)

Package

: ₹8 – ₹12 LPA (based on experience and fit)

Role Purpose

To lead Haris & Co's performance marketing department owning the full lifecycle of paid marketing from 
strategy to execution
, 
team management
, 
client communication
, and 
creative collaboration
 - to consistently drive measurable business outcomes.

Core Responsibilities1. Portfolio Ownership

  • Strategically manage a portfolio of performance marketing clients (D2C/eCommerce preferred).
  • Define goals, allocate budgets, and build full-funnel strategies.
  • Ensure consistent results in terms of 
    ROAS
    , 
    CAC
    , and 
    LTV growth
    .

2. Team Leadership

  • Lead and mentor a team of media buyers and performance marketers (2–5 team members).
  • Establish SOPs, QA processes, and weekly reviews.
  • Hire, onboard, and upskill team members.

3. Client Relationship & Strategy

  • Act as the 
    primary point of contact
     for performance marketing clients.
  • Build trust through clear reporting, proactive communication, and strategic advice.
  • Conduct monthly/quarterly business reviews (QBRs) with key clients.

4. Performance + Creative Synergy

  • Collaborate with the 
    creative and content teams
     to influence ad design, messaging, and funnel flow.
  • Translate performance data into creative insights (e.g., best-performing hooks, formats).
  • Suggest A/B tests across visuals, ad copy, CTAs, landing pages, etc.

5. Reporting & Optimisation

  • Use GA4, Meta Ads, Google Ads, and custom dashboards to track and optimize campaigns.
  • Own budget pacing, bid strategy, and daily optimizations.
  • Implement automation rules, scripts, or tools for efficiency.

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