Manager - Offline Business

2 days ago

Delhi, Delhi, India Emma Full time ₹ 4,00,000 - ₹ 6,00,000 per year
Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we've become the world's largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.     At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let's make it happen What You'll Own
  • Store Performance & Growth
  • Drive Like-for-Like (LFL) growth across Emma's company-owned and franchise stores — from footfall and demos to conversions and NPS.
  • Build and manage performance dashboards (traffic, CVR, ATV, UPT, CPA per walk-in, margin) and run structured growth sprints with store managers.
  • Standardize store operations and SOPs — from visual merchandising to CRM follow-ups.
  • Coach store teams on selling skills, customer experience, and incentive design to maximize sales and satisfaction.
  • Identify and reduce operational leakages — shrinkage, returns, and discount misuse.
  • Market Expansion & New Store Launches
  • Develop a market prioritization model considering demand potential, competition, rentals, and ROI.
  • Own feasibility studies and business cases for new locations (capex, opex, payback, IRR).
  • Lead end-to-end store launches with cross-functional teams — legal, design, supply chain, HR, IT, and more.
  • Build and execute ramp-up playbooks to hit strong performance within the first 3–6 months of opening.
  • Offline Marketing & O2O (Online-to-Offline) Growth
  • Lead local area marketing (LAM) activities — activations in malls, societies, corporates, and communities to boost store awareness and traffic.
  • Manage store-catchment performance marketing (map listings, discovery platforms) to drive high-quality walk-ins and appointments.
  • Own relationships with BTL vendors and agencies — from creative production to budget control and ROI tracking.
  • Analyze and optimize cost-per-walk-in, demo, and sale, reallocating spend to high-return channels.
  • Strengthen O2O integration: CRM lead capture, appointment booking, remarketing, and post-visit follow-ups.
Who You Are
  • You have a Bachelor's or Master's degree in Business, Marketing, or a related field.
  • You bring 2–3 years of experience in offline growth, business expansion, or store operations (D2C or consumer brand experience preferred).
  • You have strong analytical and problem-solving skills with comfort in handling data and performance metrics.
  • You demonstrate excellent communication, collaboration, and stakeholder management abilities.
  • You display a customer-first mindset and passion for building high-performing teams.
  • You are based in or open to working from Gurgaon, with some travel involved.
Why Join Emma?
  • Be part of a global, award-winning sleep brand building its next growth chapter in India.
  • Work in a fast-paced, entrepreneurial environment with a culture that values ownership, innovation, and growth.
  • Drive impact across one of our fastest-growing markets — and shape how India sleeps.
  • Access best practices from Emma's strategies in 33 countries while tailoring them for India.
    If you're driven, analytical, and passionate about business growth in the offline space, we'd love to meet you.
Become an Emmie
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. ​
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible

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