Financial Controller

Finance Controller – Rasayanam

Location:
IMT Sector 69, Faridabad (On-site)

Department:
Finance & Accounts

Experience: 5–8+ Years
in financial controllership, preferably in D2C, FMCG, or high-growth startups

Joining:
Immediate / Flexible

Salary:
As per industry std. + ESOPs, depending on experience and background

Not your typical corporate finance role. This is about building financial systems for a brand that's redefining how India thinks about health and wellness.

Role Purpose & Core Responsibilities

The Mission/Purpose

Rasayanam seeks an experienced
Finance Controller
to lead all financial operations, partnering closely with leadership. As a fast-growing, bootstrapped D2C clean supplement brand scaling from ₹30 crore to ₹100+ crore, we need a leader blending operational rigor with strategic foresight. You'll own everything—from daily accounting to strategic planning—building scalable systems that enable intelligent growth, profitability, and confident, data-backed decisions. This role directly impacts our ability to invest in innovation, expand markets, build retailer trust, and become India's most trusted clean supplement & wellness brand. Every financial decision you make influences the entire organization.

Key Responsibilities

Financial Operations & Accounting Leadership

• Own all accounting functions: AR, AP, GL, billing, invoicing, and revenue recognition across D2C and retail channels.
• Ensure accurate and timely month-end, quarter-end, and year-end closes; prepare financial statements within 10 days.
• Lead balance sheet reconciliations with 100% accuracy; maintain inventory accounting and stockyard management with SKU-level tracking.
• Oversee inter-company transactions and maintain financial discipline supporting rapid scale.

Financial Planning, Analysis, Cash Flow Management & MIS Reporting

• Conduct unit economics analysis by channel to identify profitability and cash-burn.
• Design and implement budgeting, forecasting, and rolling 13-month cash flow models considering seasonality and expenses.
• Provide the leadership team with clear, actionable MIS reports and financial dashboards covering gross margin, CAC, retention, burn rate, and unit economics.
• Lead scenario planning for new markets and products, and negotiate supplier payment terms to optimize working capital.

Tax Compliance & Regulatory Reporting

• Ensure 100% compliance with GST filing (GSTR-1, GSTR-3B, GSTR-4), income tax, TDS/TCS, and audit coordination.
• Maintain documentation for GST and regulatory filings; stay ahead of regulatory changes.
• Manage Companies Act filings and Registrar of Companies compliance professionally.

Cost Management & Operational Efficiency

• Analyze P&L by product line and channel to identify margin improvement opportunities.
• Implement internal controls and approval workflows for procurement and expense management.
• Monitor and optimize operational KPIs: inventory turnover, DPO, DSO, cash conversion cycle.
• Drive cost optimization initiatives across supply chain, logistics, and manufacturing.

Investor Readiness & Financial Strategy

• Prepare investor-ready financial data packages and lead due diligence.
• Model growth scenarios to support strategic decisions.
• Ensure consistency between financial operations and investor communications.

Finance Team Leadership & Development

• Build and mentor a high-performance finance team fostering ownership and accountability.
• Implement/upgrade accounting software and ERP systems for automation and accuracy.
• Develop SOPs, checklists, and training for scalable, efficient finance processes.

Required Skills & Competencies

Financial & Accounting Expertise

• 5–8 years' progressive experience in financial accounting and controllership
• Chartered Accountant (CA) preferred; strong equivalent experience considered
• Deep knowledge of GST compliance, income tax, and statutory audits in India
• Hands-on with accounting software (Tally, SAP, NetSuite, QuickBooks, or cloud ERP)
• Solid understanding of revenue recognition, inventory valuation, and inter-company accounting

D2C / FMCG / High-Growth Startup Experience

• 3+ years managing financial operations in D2C, FMCG, or fast-growth startups
• Proven track record managing finance for businesses scaling from ₹5 to ₹100 crore
• Expertise in omnichannel financial management (online, retail, wholesale, quick commerce)
• Deep understanding of D2C economics: CAC, LTV, repeat purchase rates, inventory and cash flow volatility

Financial Analysis & Planning

• Proficient in building financial models, forecasts, and scenario analysis (Excel)
• Experienced in unit economics, contribution margin analysis, and profitability tracking
• Skilled at generating actionable insights and communicating them to non-finance stakeholders
• Comfortable with real-time financial dashboarding tools (Tableau, Power BI, Looker)

Technical & Process Skills

• Advanced Excel: data analysis, pivot tables, VLOOKUP, data visualization
• Basic SQL or ability to manipulate data from databases
• Experience designing and implementing SOPs and internal controls
• Familiar with QuickBooks, Tally Prime, SAP, or other ERP systems

Soft Skills & Mindset

• Ownership mentality: takes full responsibility without waiting for permission
• Extreme attention to detail; relentless about accuracy and compliance
• Effective problem-solver with a mindset for continuous improvement and innovation
• Strong communicator who explains complex concepts clearly
• Agile and adaptable in fast-paced, ambiguous environments
• Proven collaborator across operations, supply chain, sales, and marketing; a true partner
• Alignment with Rasayanam's mission, vision and core values

Cultural Values & Rasayanam DNA

At Rasayanam, we've built a purpose-driven brand that's disrupting the clean supplements space with transparency, quality, and consumer obsession. We are profitable, bootstrapped, and moving fast—but we're also building something that lasts. We're not chasing funding vanity metrics or playing the startup hype game. We're building a real brand that real customers trust.

We expect every team member to embody our core values in their daily work. This isn't corporate speak—it's how we actually operate:

Our Values in Action

• Built Around the Customer:
  The customer is central to every decision. We serve real people on their health journey by prioritizing transparency and trust.
• Do the Right Thing — Always:
  We uphold the highest standards of integrity, honesty, and responsibility. Ethics guide every action—no shortcuts.
• Act with Urgency, Build for the Long Term:
  We move fast with intentionality—test, learn, adapt—balancing data-driven decisions with gut instinct.
• Own It. End to End:
  We take full ownership of outcomes, embracing accountability, clear communication, and discipline—no excuses, just progress.
• Win Together:
  Success is shared and built on trust, respect, and collaboration—we support and uplift each other.
• Raise the Bar — Even When It's Uncomfortable:
  We pursue continuous growth, embrace feedback, and hold ourselves and others to high standards.

And one more for you,

• Data + Gut, Not Just One:
  We combine rigorous financial analysis with business intuition, valuing both to drive balanced, strategic decisions.

Why Join Rasayanam

Make a real impact—your financial systems directly enable our growth, turning cash flow into product R&D and sales focus. Grow fast by building finance functions at scale, supporting our leap from ₹30 crore to ₹100+ crore in 2–3 years. Work closely with founder Ayush Aggarwal, an ex-investment banker who values rigor, ethics, and strategic input. Join us to build a new category, merging ancient wisdom with modern D2C. You'll be part of a passionate 40-person team committed to quality, customer trust, and lasting impact—not hype or funding cycles.

What You'll Need to Succeed

• Access to modern tools and cloud-based systems for efficiency
• Autonomy to design and implement financial systems, reporting directly to the Founder/CEO
• Support from auditors, tax consultants, and technology partners
• Flexibility for occasional travel (inventory audits, bank meetings, investors)
• A builder's mindset: solving problems and innovating rather than maintaining status quo
• Ability to thrive in a fast-paced, ambiguous environment with speed and adaptability

Benefits

·
Equity
: Competitive ESOPs for the right candidate (subject to board approval)—you'll be a stakeholder in the success you create

·
Learning & development
: Budget for certifications, courses, and conferences

·
Fitness & wellness
: Because we believe in what we're building, we support your wellness journey (yes, with our products too)

·
Team culture
: Team outings, celebration of wins, and a team that actually likes each other

How to Apply

If this resonates with you—if you're excited about building financial systems for a high-growth D2C brand, if you thrive on solving problems with limited resources, if you believe in the power of transparency and operational excellence, if you want to be part of something bigger than just a job—we want to hear from you.

Submit your application(on email) with:

1. Resume highlighting D2C/FMCG/startup experience

2. Cover letter (1 page max) explaining why Rasayanam excites you and what you're looking for in your next role

3. Notice Period

4. Current CTC

5. Expected CTC

Send to:

One More Thing

If you've read this far and thought "okay, this is a real role for a real brand with real people"—great. If you thought "this is too intense" or "they expect too much ownership"—that's honest feedback, and we respect it. This role isn't for everyone, and we're okay with that. We're looking for the people it
is
for.

We'll review every application seriously. If we move forward, we'll give you honest feedback about the role and what success looks like. No surprises.

Rasayanam is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive work environment for all. We're also committed to building a team that reflects the diversity of the customers we serve.