Senior Digital Marketing Executive

Senior Digital Marketing Executive

Location:* Hyderabad (On-site)

Salary:* ₹3.6 lakhs – ₹4.8 lakhs per annum

Company: Numbro Consulting

About Numbro Consulting

Numbro Consulting is a leading financial consulting firm offering CFO services, Indian & NRI taxation, valuation, investment banking, market research, FEMA advisory, wealth management, and SME IPO advisory. We are expanding our digital footprint and looking for a results-driven digital marketer who can take end-to-end ownership of performance and organic marketing.

Job Overview

We are seeking a Senior Digital Marketing Executive who is capable of handling full-funnel marketing, from awareness to conversion. The candidate must be strong in **performance marketing, organic growth, content strategy, analytics, and communication.

This is a high-responsibility role focused on lead generation, digital strategy, and continuous growth of all online platforms.

Key Responsibilities

1. Performance Marketing (Paid Ads)

* Plan, create, optimize, and scale ads on:

* Instagram / Facebook

* Google Ads (Search, Display, Remarketing)

* LinkedIn Ads

* Any other relevant B2B platforms

* Monitor ROAS, CAC, CPC, CTR, and optimize campaigns regularly.

* Build and manage high-conversion landing pages and funnels.

2. Organic Marketing & Content

* Develop and execute an organic content calendar for LinkedIn, Instagram, and other platforms.

* Create ideas for posts, reels, carousels, and thought-leadership content.

* Ensure consistent posting and engagement.

* Work with the internal design team for creatives (or create basic designs themselves if required).

3. Digital Strategy & Growth

* Build digital strategies for each service vertical:

* CFO services

* NRI taxation

* Valuation

* Market research

* SME IPO

* Investment banking & advisory

* Define customer personas for each service and create targeted campaigns.

* Study industry trends and incorporate best practices regularly.

* Identify new tools, automation, and platforms to improve performance.

4. Website Management & Coordination

* Coordinate with web developers for website updates, landing pages, or new features.

* Should be capable of making basic website changes independently (WordPress preferred).

* Ensure website SEO, speed, and user experience are maintained.

5. Full-Funnel Marketing

* Build complete marketing funnels—from awareness to engagement to conversion.

* Set up remarketing, automation (email/WhatsApp), and tracking.

* Manage tools such as:

* Google Analytics (GA4)

* Meta Ads Manager

* LinkedIn Campaign Manager

* Google Tag Manager

* WhatsApp automation tools

6. KPIs, Reporting & Analytics

* Build and track KPIs such as:

* Leads per month

* Cost per lead

* Conversion rates

* Ad performance metrics

* Organic engagement metrics

* Prepare weekly and monthly marketing performance reports.

* Use data insights to optimize ongoing campaigns.

7. Communication & Coordination

* Coordinate with the design team, founder, and other departments as required.

* Excellent communication skills (English) for writing copy, ads, and posts.

* Be target-oriented and ensure consistent lead generation for the business.

Required Skills & Experience

* 2–4 years of experience in digital marketing (preferably in B2B or financial services).

* Strong experience in running paid ads on Google, Meta, and LinkedIn.

* Good understanding of organic content strategy and analytics.

* Working knowledge of website editing, SEO basics, WordPress, or similar CMS platforms.

* Ability to understand different customer personas and market segments.

* Familiar with tools like:

* GA4, Google Tag Manager

* Meta Business Suite

* LinkedIn Campaign Manager

* Canva / basic design tools

* CRM tools (Zoho/HubSpot)

* Strong analytical and problem-solving skills.

* Ability to work independently and be accountable for lead generation targets.

What We Offer

* Opportunity to work directly with the founder and core teams.

* Exposure to CFO services, startup strategy, NRI taxation, investment banking, and various financial domains.

* Fast learning environment with full ownership.

* Performance-based increments and growth opportunities.

Job Type: Full-time

Pay: ₹30, ₹40,000.00 per month

Work Location: In person