Area Sales Manager

20 hours ago

Kannur, Kerala, India Bhavana Healthcare Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Location: Kannur and Kasaragode

Job Summary:

We are seeking a highly driven and experienced Area Sales Manager with a strong background in the FMCG sector—preferably with direct experience in the tea industry. The ideal candidate will have a proven track record of leading sales teams, managing distributors, and driving business growth through effective market planning and execution.

Key Responsibilities:

  • Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets for the assigned area.
  • Lead, motivate, and monitor a team of Sales Officers and field staff to ensure optimal performance.
  • Identify, appoint, and manage distributors, ensuring efficient supply chain and product availability across the region.
  • Build and maintain strong relationships with distributors, retailers, and key market stakeholders.
  • Analyze market trends, competitor activities, and customer preferences to identify new business opportunities.
  • Ensure proper execution of marketing and promotional activities in coordination with the marketing team.
  • Monitor stock levels, collections, and credit management to ensure healthy business operations.
  • Prepare and present periodic reports on sales performance, team achievements, and market feedback to senior management.
  • Ensure adherence to company policies, trade guidelines, and ethical business practices.

Required Qualifications and Skills:

  • Strong understanding of FMCG distribution networks, channel management, and retail dynamics.
  • Proven ability to manage and develop high-performing sales teams.
  • Excellent communication, negotiation, and leadership skills.
  • Proficiency in MS Office and familiarity with sales reporting tools.
  • Willingness to travel extensively within the assigned territory.

Job Types: Full-time, Permanent

Pay: ₹35, ₹50,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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