Media Buyer/ Planner

3 days ago


Mumbai, Maharashtra, India Talent Affair Full time ₹ 8,00,000 - ₹ 12,00,000 per year

ROLE: Performance Marketing / Paid Media / PPC

LOCATION:
Andheri (Mumbai)

EXPERIENCE:
2-3 years

Kindly write to you with your resume at

PRIMARY RESPONSIBILITIES:

● Develop and execute paid media campaigns across multiple digital platforms such as
Google Ads, Facebook Ads, LinkedIn Ads
, etc.

● Conduct keyword research, competitor analysis, and audience targeting to optimize campaign performance.

● Monitor and analyze campaign metrics and KPIs to identify trends, insights, and areas for optimization.

● Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.

● Generate regular reports to showcase campaign performance and provide actionable recommendations.

● Collaborate with internal teams, including content creators and designers, to ensure cohesive campaign execution.

● Stay updated on industry trends, platform updates, and best practices to drive innovation and improve campaign effectiveness.

● Conduct A/B testing and other experiments to optimize campaign elements, including ad copy, landing pages, and targeting.

● Provide strategic recommendations to clients based on data-driven insights and campaign performance analysis.

● Stay informed about industry trends, competitor activities, and emerging technologies to proactively identify opportunities for growth.

QUALIFICATIONS, SKILLS, EXPERIENCE:

● Bachelor's degree in Marketing, Advertising, or a related field.

● Proven experience (2-3 years) in managing paid media campaigns across various platforms.

● In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.

● Strong analytical skills with the ability to interpret complex data and provide actionable insights.

● Proficient in using analytics and reporting tools to track campaign performance (e.g., Google Analytics, Data Studio, Google Sheets, etc.)

● Agency background preferable


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