MGR (MARKETING - IB) | Store Power

20 hours ago


India Bajaj Auto Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year

Job DescriptionJob Title:Mgr/Asst Mgr - Store PowerLevel:L3Function:Marketing,Business Planning & NMDDepartment (Sub-function)EBUJOB PURPOSE  Bajaj Auto exports a wide range of motorcycles & commercial vehicles to over 70 countries. Our mission is to ensure our brands are No.1 in their respective segments in these countries. Brand Proposition delivery is contigent on a top notch 'Moment of Truth' experience between a salesman and customer.To deliver the same, we are looking for a CustomerExperience Manager also referred to as Store Power Manager whose mission would be to convert 'customer consideration' into a 'purchase decision' at our final touchpoint – the BAJAJ showroom (offline & online)2. INTERACTION WITH STAKEHOLDERS InternalExternalDirectExport BU>Marketing,Business Planning & NMD, Export BU>Sales(Africa/SAME/LATAM/ASEAN)Dealership, Distributors, Industry ExpertsIndirectExport BU>OperationsDistributorsJOB REQUIREMENTS Educational QualificationsEssential: Management || Business Management Preferred Institution: Any Premier InsituteDesired Qualification: Management||Business ManagementGraduate||Any stream/branchWork ExpMin: 3Max:10Industry SpecificationAutomobile, Consumer Durables, Consumer GoodsAddnl RequirementsAgeMin: 23Max: 30Need for travel0KEY COMPETENCIES Technical/FunctionalSound understanding of Data AnalyticsUnderstanding Marketing processUnderstanding of Sales ProcessCreative thinking ability Analytical SkillsAbility to present and articulate ideas clearly.BehaviouralL3 - ACT - Continuously raise the bar; Ensure results with speed; Meet customer expectations5. KEY RESPONSIBILITIES  Develop & execute the strategic initiatives that will deliver a superior customer experience. 2.Retail infrastructureConceptualize & develop a "Digital First" customer showroom journey & ensure execution across all keymarketsBuild necessary tools and processes to deliver a superior & differentiated experienceTrack analytics & generate actionable insights around key retail parameters such as walk-ins, leads, conversions, after-sales & overall customer experience scoresTrainingStrengthen salesmen training & engagement programs, to ensure their capability & knowledge is up to date.Develop the right delivery tools for online & offline engagementTools & PracticesDesign & implement "Dealership – Customer" Loyalty Programs to increase customer lifetime valueMonitor and track competitive customer experienceBuilding & managing relationshipsEngage with Sales & distributor teams to assess market requirement & develop relevant solutionsCreate an emotional bond between dealer salesmen and BAL brandManage agencies & consultants to deliver all of the above initiativesTimely and successful completion of key initiativesSalesmen engagement scoresCSI / Brand health & other metrics to measure customer satisfactionThe above list is not exhaustive and could evolve with changing needs & priorities of the company



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