Marketing Executive

1 day ago

Nashik, Maharashtra, India Aavesh Enterprises Full time ₹ 2,00,000 - ₹ 3,00,000 per year

Position Overview

The Marketing Executive is responsible for planning and executing marketing activities to promote car/bike sales, enhance brand visibility, attract leads, and support dealership sales targets. The role requires strong knowledge of automotive products, customer behavior, digital marketing trends, and local market dynamics.

Key Responsibilities

Marketing & Promotions

  • Plan and execute marketing campaigns to promote new and existing car/bike models.
  • Coordinate product launches, showroom events, test-drive campaigns, and roadshows.
  • Develop marketing materials such as brochures, digital creatives, videos, and product presentations.
  • Assist in implementing brand guidelines from OEMs (car/bike manufacturers).

Digital Marketing

  • Manage dealership social media pages and create engaging content.
  • Run online ads (Google, Facebook, Instagram) to generate leads.
  • Track online inquiries, respond promptly, and coordinate with the sales team.
  • Monitor digital performance metrics and optimize campaigns for better conversion.

Lead Generation & Customer Engagement

  • Drive customer acquisition through online/offline channels and local marketing initiatives.
  • Maintain CRM data, track leads, and ensure timely follow-ups.
  • Support loyalty programs, referral campaigns, and after-sales promotions.

Market Research & Competitor Analysis

  • Track competitor prices, features, offers, and promotional activities.
  • Share insights with management to develop pricing and marketing strategies.
  • Monitor customer preferences and market trends in the automotive industry.

Branding & Public Relations

  • Build relationships with local influencers, bike/car enthusiast groups, and auto clubs.
  • Manage brand visibility through outdoor advertising, hoardings, banners, and print media.
  • Coordinate with media agencies, printers, and event organizers.

Reporting

  • Prepare weekly/monthly marketing reports on leads, conversions, and campaign performance.
  • Provide insights and recommendations to improve marketing ROI.

Qualifications & Experience

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 1–3 years of marketing experience (automotive industry preferred).
  • Strong knowledge of car/bike brands, models, specifications, and market segments.
  • Experience with digital marketing, social media, and lead management tools.
  • Good communication, presentation, and interpersonal skills.

Job Types: Full-time, Permanent

Pay: ₹15, ₹20,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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