Content Marketing Associate

**Job Information**:
Date Opened
- 02/21/2025

Job Type
- Full time

Industry
- Marketing

City
- Delhi

State/Province
- Delhi

Country
- India

Zip/Postal Code
- 110044

**About Us**:
We are Kraftshala. We are an online skilling institution committed to playing the long game of building a transformative educational experience for the masses. We call this ‘Scaling with Soul’.

Scaling with Soul, to us, means we always prioritise student outcomes
- specifically our Placement Rate (percentage of students placed)
- over other metrics, such as number of enrolments or company valuation in the coming year.

This is, of course, easier said than done. There are painful choices to be made at every stage, from admissions to training to placements, that wouldn’t have been needed were we willing to give up on either of high quality or scale.

But in the long run, we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students, their families, recruiters and the broader ecosystem.

That’s why we make each of our Placement Reports public, capturing how many students are placed in each batch, in what companies, at what salaries etc.

We don’t need to. None of our competitors do (though we’d be happy to be proven wrong and have more educators join us). Simply put, we have tasted the benefits of an education model grounded in high quality paired with the transparency of student outcomes and now cannot imagine doing it any other way.

We are not the largest in terms of enrollments. Nowhere close, actually. Not yet.

However, we are proud to be one of the largest, if not the largest already, in terms of actual, verifiable placements.

And in terms of Placement Rate, the metric that matters most to us, we are the absolute best in edtech. In the last 4 years, we have placed more than 2000+ students with a Placement Rate of 94% (and improving).

This is our long game
- to Scale with Soul. We invite you to join us for the play.

**Funding**:
Kraftshala is backed by a number of eminent investors, including:

- Phanindra Sama and Sudhakar Pasupunuri, co-founders at Redbus and early investors in unicorns like Unacademy
- Sujayathi Ali, Co-founder at ShopUp and Voonik
- Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A. and Professor, ISB)
- Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, India's largest SEO/ performance marketing agencies)

**What do we value (the Kraftshala Kode)**:
Kraftshala is on a mission to become the largest career launchpad in the world.

Team Kraftshala is for the ambitious, the forever-learners, and most of all, for those who live to add value to others. In a world where education companies often lose sight of their core, we aim to Scale with Soul, to offer greater value to each stakeholder (including our team) everyday we get bigger.

Joining Kraftshala now means becoming part of a story still in its early chapters
- one you’ll help shape with your ideas, actions, and leadership. Here are things we care for:

- We seek a **value-adding mindset** in prospective team mates. Folks who demonstrate a capacity to understand their users' needs and are willing to go the extra mile to deliver on that, fit right in.
- We value **problem-solving skills**. We look at problems objectively, work backwards from the user, solve for root causes and optimise for their long-term good instead of our short-term gain. We don’t let processes or hierarchies get in the way of adding value.
- We believe **speed** matters enormously in business. We value people who move with urgency, have a bias for action and are willing to take calculated risks in the face of uncertainty.
- We look for people with high **learning agility**, those truth seekers who pursue the best data, ideas, and solutions with rigour and open mindedness, and are constantly working to become better today than yesterday.
- We admire people with **ambition & courage** to take on large goals. We are seeking to build a team of self-starters who demonstrate high ownership.
- We aim for **consistency and reliability** and expect the same from others. Predictability just makes everyone’s life a lot smoother.
- We believe people who demonstrate **candour with care** are the most effective: real, open and direct in communication, while still being highly empathetic.
- We have learnt that Scaling with Soul requires **frugality**. Resource constraints help sharpen focus and breed inventiveness.
- We are **practical optimists**. Our team strongly believes in a better future and takes joy and pride in the fact that we are playing our part to make that future a reality.

**Content Marketing Associate & Trainer - Role Description**

**What you will be doing**:
Content Marketing (80% of your time):
Your primary goal is to create content for Kraftshala, grow the brand on social, and drive leads and enrollments.
- **
Social Media and Content Strategy**: Develop comprehensive social med