Marketing Executive- Website

1 week ago


Mumbai, India Encasa Homes Full time

We are looking for someone with a strong background in e-commerce marketing through own web stories. The role will include handling all aspects of improving sales on a website.

What you will do:

- Manage the Shopify store and work and continuously work on improving conversion rates.
- Run A/B tests to improve usability of the website.
- Constantly study best practices and implement all types of strategies such as using landing pages to improve conversions,bundles to improve AOV, etc.
- Study Google Analytics to understand user behaviour and flow
- Participate in driving organic visibility through content marketing
- Run Facebook/Instagram and Google ads to drive paid traffic.
- Understand metrics of online sales such as impressions, click-thru rates, conversions, ACOS, etc

Who you are:

- 2+ yrs of e-commerce experience, specifically on webstores ( Shopify or Woocommerce based).
- Strong understanding of marketing best practices of direct
- to
- consumer brands
- Ability to dig through data, draw conclusions and make recommendations.
- Very strong in Excel/ Google sheets.
- Self
- motivated person who can prioritize your own work.

Schedule:

- Day shift

Ability to commute/relocate:

- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)


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