Jr. Digital Marketing Executive

2 weeks ago

Bagadganj Nagpur Maharashtra, India Aviven engitech pvt ltd Full time

**Job Title**: Digital Marketing Executive

**Company**: Aviven Engitech Pvt. Ltd. | Modura Furniture
**Location**: Nagpur / Sakoli Factory Office
**Department**: Marketing
**Reporting To**: CEO & Marketing Head (Mr. Aviikumar Ujwane)

**Job Purpose**:
To strengthen the company’s online presence by creating engaging content, managing digital platforms, running paid campaigns, improving public relations, and generating quality business leads that contribute to Modura’s brand visibility and sales growth.

**Key Responsibilities:1. Content Creation & Management**
- Capture and edit high-quality photos and videos of products, factory, installations, and events.
- Design creative posts, reels, and stories for platforms like Instagram, Facebook, LinkedIn, and YouTube.
- Maintain a consistent brand voice and storytelling style across all digital platforms.
- Coordinate with design and production teams for timely content updates and launches.

**2. Social Media Marketing**
- Plan, schedule, and manage posts across all company pages.
- Increase brand reach, followers, engagement, and audience retention.
- Monitor analytics and performance metrics; suggest improvements.
- Respond to comments, messages, and inquiries promptly.

**3. Advertising & Lead Generation**
- Plan and execute paid ad campaigns on Meta (Facebook/Instagram), Google, and LinkedIn.
- Optimize ad budgets and targeting to maximize ROI and generate qualified leads.
- Coordinate with the sales team to track lead conversions and improve campaign effectiveness.

**4. Public Relations & Brand Management**
- Manage the company’s digital reputation and respond professionally to feedback.
- Build relationships with influencers, bloggers, and media channels for PR collaborations.
- Create digital press releases, product announcements, and brand stories.

**5. Analytics & Reporting**
- Track and report digital performance KPIs (reach, impressions, leads, engagement rate, conversions).
- Provide insights and recommendations to management for growth and improvement.

**Key Skills & Competencies**:

- Strong command over **photo/video editing** (Canva, CapCut, Premiere Pro, Photoshop).
- Excellent understanding of **social media algorithms** and trends.
- Knowledge of **Google Ads, Meta Ads, and SEO basics.**:

- Creative thinking, visual storytelling, and communication skills.
- Ability to work independently, meet deadlines, and align with company goals.

**Qualification & Experience**:

- Bachelor’s Degree in Marketing / Mass Communication / Digital Media or related field.
- 1-3 years of experience in digital marketing, preferably in product or manufacturing-based brands.

**Performance Indicators (KPI)**:

- Monthly growth in followers, engagement, and reach.
- Cost per lead and total qualified leads generated.
- Improvement in brand visibility and online reputation.
- Timely content output and campaign execution.

Pay: ₹10,330.29 - ₹33,935.21 per month

Work Location: In person

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