Social Media Executive

15 hours ago

Ludhiana Punjab, India Stokastra Full time

**ROLE-SOCIAL MEDIA MANAGER**
- **Developing Social Media Strategy**: This involves creating a comprehensive plan for social media activities aligned with the organization's goals. It includes setting objectives, identifying target audiences, selecting appropriate platforms, and determining key performance indicators (KPIs) to measure success.
- **Content Creation and Curation**: Social media managers are often responsible for creating original content, such as posts, images, videos, and infographics, as well as curating relevant content from other sources to share with their audience.
- **Content Calendar Management**: They maintain a content calendar to schedule posts and ensure a consistent presence on social media platforms. This involves planning content themes, timing, and frequency of posts to optimize engagement.
- **Community Engagement**: Social media managers interact with followers, respond to comments, messages, and mentions, and foster conversations around the brand. They also handle customer inquiries, feedback, and complaints in a timely and professional manner.
- **Monitoring and Analytics**: They use social media management tools to monitor the performance of social media channels, track metrics such as reach, engagement, and conversion rates, and analyze data to gain insights and inform future strategies.
- **Campaign Management**: Social media managers conceptualize, plan, execute, and monitor paid advertising campaigns on social media platforms, ensuring they align with overall marketing objectives and target audience preferences.
- **Brand Management**: They maintain brand consistency across all social media channels by adhering to brand guidelines, tone of voice, and visual identity. This includes creating and updating social media profiles to reflect the brand accurately.
- **Stay Updated with Trends**: Social media managers stay informed about the latest trends, features, and best practices in social media marketing. They continuously adapt strategies to leverage new opportunities and stay ahead of the competition.
- **Collaboration with Other Departments**: They collaborate with other teams such as marketing, public relations, customer service, and product development to ensure social media efforts are integrated into broader business initiatives.
- **Risk Management and Crisis Communication**: They are prepared to handle potential social media crises by developing protocols and procedures for managing negative feedback, misinformation, or public relations issues.
- **Influencer Outreach and Partnership**: Social media managers identify and collaborate with influencers and brand advocates to amplify reach, build credibility, and foster authentic relationships with their target audience.

SKILLS REQUIRED

**INTERPERSONAL SKILL**

**COMMUNICATION SKILL**

*CLIENT COORDINATION**

*LEADERSHIP SKILL**

Thankyou

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

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