Content Writer

2 days ago

Bengaluru Karnataka, India Great Learning Full time

Bangalore, Gurgaon

**Key Responsibilities**:

- Work primarily on the global social media page to increase the brand following and engagement. This includes ideation, working on the social calendar, liaising with internal stakeholders and designers, posting, creating timely engagement reports, etc.
- Write sharp and concise ed-tech content that speaks to the US audience
- Create compelling ad copy and work on marketing campaigns
- Perform secondary research and create content for reports on industry trends, emerging tech, etc.
- Ensure consistency of brand tonality across communication
- Work on brochures, mailers, landing pages, banners, etc.
- Proofread brochures and other marketing communication for grammatical errors, sentence structure, etc. Also, set standards and benchmarks, update guidelines whenever necessary and ensure adherence to the brand’s copy style guide

**Qualification**:

- 4-5 years of relevant work experience
- Outstanding writing and communication skills
- Experience in conceptualising social media campaigns, writing for ads and other creative collateral for multiple brands
- Stay up-to-date with the latest social media trends, tools, and best practices
- Track and report on key social media metrics, engagement and performance
- Ability to manage multiple projects and meet deadlines under pressure
- An eye for detail and ability to plan and maintain work volumes

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