Digital Marketing Generalist

1 day ago

Vadodara, India AppleTech Full time

Job Description
Perform support duties including but not limited to database management, reporting and analytics, maintaining marketing materials, managing sales and marketing software tools.
Must be highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook) and Photoshop, CMS and marketing analytics tools (Google Analytics).
Must have strong project management, multitasking, analytical and communication skills.
Must liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
Close gaps and complete tasks as needed for the digital marketing team.
Communicate with clients directly when needed.
Compile data into reports for clients / team.
Demand Generation activities.
Brainstorming on new ideas and driving new marketing initiatives and campaigns.
Planning and promoting thought leadership content pieces like white papers, case studies, blogs, research reports, testimonials and other content collaterals.
Managing the website and keeping it updated

**Nice-to-haves**:
Knowledge and experience of HTML, CSS and WordPress development would be a plus.
Experience with writing and editing copy would be a plus.
Experience in IT industry is preferable.

**Other Skills**:
Designing and building the website front-end.
Creating the website architecture.
Designing and managing the website back-end including database and server integration.
Generating WordPress themes and plugins.

Perks & Benefits

Appraisals

The salary increment is done at least once a year and the out-performer receives hike even before completing 1 year.

Work Hard, Play Hard

We believe that hard work deserves party and we organize frequent lunches in restaurants and in-office treats.

Personal/Professional Growth

We provide employees with a professional spending that can be used for professional training, online courses.

Bonus

Hard work doesn’t go unnoticed. Many of our employees earn more than 35% bonus of their actual annual CTC.

Work-life Balance

We allow flexi-timings and allow employees to leave early if the work is completed before the office hours.

Other Benefits

If you have other commitments at home or not feeling well, you can take pre-approval to work from home.

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