Social Media Executive

2 days ago


New Town Kolkata West Bengal, India Calfnero Full time

Calfnero is a homegrown leather bag brand offering affordable luxury through timeless, high-quality, handcrafted leather bags. We’re now expanding rapidly with our own store, website, and growing social presence - and we’re looking for a **creative, organized, and passionate Social Media Manager** to lead our digital storytelling.

**Responsibilities**
- **Social Media Management**:

- Create and maintain a monthly **social media calendar** for all platforms - Instagram, Facebook, YouTube, Pinterest, and others.
- Schedule and publish regular posts, reels, and stories in line with the brand’s voice and seasonal campaigns.
- **Content Creation**:

- Organize and coordinate **photoshoots and reel shoots** with the internal team or external collaborators.
- Edit reels and videos using **Canva Pro, Adobe illustrator, Capcut** or other tools to create aesthetic, high-quality content.
- Ideate and pitch **new creative content ideas** and trends relevant to the fashion and lifestyle space.
- Stay up to date with new trends.
- **Influencer Marketing**:

- Identify, contact, and manage influencer collaborations for product promotions, giveaways, and campaigns.
- Track performance and ensure timely content delivery from influencers.
- **Brand Communication**:

- Write engaging captions, hashtags, and copy aligned with brand voice.
- **Strategy & Reporting**:
**Requirements**:

- Proven experience managing brand social media pages (portfolio or past work required).
- Proficiency in **Canva Pro**, Instagram, Facebook, YouTube Shorts, and Pinterest.
- Basic video editing skills for reels.
- Good communication skills in **English** (written and verbal).
- Highly organized and self-driven.
- Creative thinker with a good eye for aesthetics and trends.
- Knowledge of influencer marketing and content strategy is a **plus**.
- Familiarity with tools like Meta Business Suite, YouTube Studio, and scheduling tools is preferred.
- Keep track of analytics and engagement across platforms.
- Share insights and suggestions to improve content performance and reach.

**Why Join Calfnero?**
- Be part of a fast-growing Indian brand in the luxury leather space.
- Creative freedom to shape the brand’s online presence.
- Exposure to brand campaigns, influencer networks, and shoot planning.
- A collaborative and friendly work environment.

Pay: ₹14,000.00 - ₹18,000.00 per month

Application Question(s):

- Will you be able to commute to New town?

Work Location: In person



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