Sales and Marketing Executive

**Role Identifier**

**Job Title ** ECA **Department**

**Reporting to ** Divisional Retail Executive **Grade ** Off Role

Based out of dealer shop in ____
**Jobs Reporting Into ** Senior Officer **Location/Unit ** location / City

**Role Description**

**Job Purpose**
- Provide guidance to the customers at their residence by exploring various product & finish options after site inspection & evaluation Co-ordinate and supervise the execution of painting work at the customer sites through panel of appointed contractors as per asian paints recommended guidelines
- Provide in-store consultancy to walk-in consumer in the Ezycolour Kiosk

**Primary Responsibilities**

**Business Responsibility Areas**
**(Please detail out at least 8-10 Key Performance Indicators**

**responsibility areas)**
- ECA will be allocated at local dealer counter.
- The ECA is to approach the consumers who walk-in to the store and inquire about their painting requirements.
- The consumers who already have a contractor for executing the painting job need to be pitched only the Color Consultancy/Color Visualization/ Royale Play Design/ Stencil/ Signature/ Ext. Wall Art on the Ezycolour Kiosk / Booklet and taken through it.
- The consumers who don’t have a contractor for executing the painting job need to be pitched the

Paint Right Service apart (from Color Consultancy/Color Visualization on the Ezycolour Kiosk).
- As part of the Paint Right Service, the ECA needs to visit the consumer at his house at the appointment date & time.
- On the first visit, the ECA is to do Site Evaluation and Site Measurement using the Paint Right

Evaluation Kit, fill the Site Evaluation & Site Measurement formats and hand them over to the consumer.
- Post the same, the ECA is to provide Product Consultancy based on the Site Evaluation. Up selling

(Special Effects, Luxury Emulsions) and Cross Selling (Smart Care, Wood finishes) would be the priority in Product Consultancy.
Main Responsibilities:

- After product consultancy, the ECA shows the profiles of Ezycolour Trained Contractors along with their contact numbers OR pitches the Complete Painting Service as per the Dealer Capability.
- In case the consumer wants to go for Complete Painting Service, the ECA can show the Rate Card, the Terms & Conditions of the Service and ask the consumer to speak with the dealer for taking it forward.
- ECA has to do the recce, track and maintain potential upcoming painting sites and consumer details nearby his local shop
- The ECA will visit the consumer house for Site Supervision at least once or more (as agreed upon with the dealer) while the site is in Work-In-Progress stage. There might be a final Site Closure visit after the completion of work (as agreed upon with the dealer).
- The ECA will have to fill the Daily Work Report for every day of the week and share the same with the Team Leader every Saturday without fail.

Other responsibilities: Daily updates of all activities on the CA app
- Co-ordinate with contractors and ensure their attendance in all contractor training programs organized by asian paints.

**Scope of Work**
- Finalisation of painting estimates as per rate cards and in consultation with store owner. **a) Financial Scope **(Range of financial spend)**:Timely collection and immediate reporting of any deviations in pre-decided payment schedule**

Cash handling by CA is strictly not allowed

**b) People Management Scope ** **Appointment of contractors from the panel for execution of painting work at customer site**
**(Range of no. of Direct/ Indirect ** Supervision to ensure adherence to Asian paints recommendation systems and procedures

Reports):
**c) Geography Coverage**

**(Country-wide/ State-wide /**
of area under local municipal corporation / Nagar Parishad or similar bodies under whose jurisdiction

**Area-wide)**
store is located)

**d) Corporate Coverage**
**(Company-wide / Business Unit**

**or Function-wide /**

**Subfunctionwide / Other)**:
NA

**Key Interactions**

**Internal ** Store owner, Colour consultant, Team leader, Trainer, Senior Officer, Divisional Retail Executive,
Sales Officer, Area Manager, TOs

**External**
Customers, contractors, other influencers

**Role Requirements / Specifications**

**Essential**:

- Graduate (Any stream) with minimum 50%
- The graduation must be through a full time and regular day course
- Engineers will not be considered
- Age less than 25 Years. Gender : Male

**Qualifications ** **Should be an Indian citizen**

**Desired**:

- MBA with specialisation in marketing

**Essential**:

- Not required / Freshers can be considered

**Previous Experience ** **Desired**:

- 1 year sales or services experience in construction, paint or allied industries.
- Fluency in English, Hindi & local language
- Excellent communication and people skills

**Functional Competencies ** **High orientation for customer servicing and customer delight.**
- Willingness to work in a retail environment and engage with clients ac