Freelance Content Writer

**About Sayora** Sayora is a premium Indian ethnic wear brand for women, dedicated to timeless beauty, quiet confidence, and effortless luxury. Inspired by the meaning "the blooming flower," we create refined fashion, specializing in handcrafted Sarees, Suits, Dresses, and Co-ord Sets. Our brand commitment is to "Authenticity Assured: Crafted with Hand-Inspected Quality & Pure Fabrics," featuring intricate traditional work on luxurious materials like Silk, Linen, Organza, Tussar, and Dola Silk. **Role Overview** We are seeking an exceptionally knowledgeable and talented Freelance Content Writer to bring the story of our fabrics and craftsmanship to life. This role is highly specialized and requires an individual with a deep, technical, and passionate understanding of têxtiles. You will be responsible for creating compelling, detailed, and authentic content that educates our customers and elevates the value of our high-quality garments. **Key Responsibilities** - **Product Description Writing**: Craft detailed, engaging, and SEO-friendly product descriptions for new arrivals, accurately detailing the fabric (e.g., weave, blend, feel, drape), embroidery techniques (e.g., Zardozi, Kantha, French Knot), and traditional têxtile origins (e.g., Mulchanderi, Tussar Silk). - **Fabric and Craftsmanship Storytelling**: Develop long-form content (blog posts, website articles) that delves into the history, production process, and unique characteristics of the specialized fabrics and techniques used in Sayora's collections. - **Brand Communication**: Ensure all written content maintains Sayora’s premium, elegant, and sophisticated brand voice. - **Editing and Quality Control**: Review and edit existing content for technical accuracy regarding têxtile and craft terminology. - **Social Media Copy**: Create engaging, concise, and informative captions for social media (Instagram, Facebook) that highlight fabric qualities and garment details. **Required Qualifications (Strictly Non-Negotiable)** - **Educational Background**: Must possess a certification or degree from a recognized institution in **Textile Design, Fashion Technology, or Fashion Communication** (e.g., NIFT, NID, or a university-level têxtile course). - **Expert Fabric Knowledge**: Demonstrable, in-depth, and technical knowledge of a wide range of natural and blended Indian têxtiles (Silk variants, Linen, Organza, Cotton, Rayon, Khadi, etc.), including their properties, care instructions, and specific regional variations. - **Expertise in Indian Crafts**: Strong familiarity with traditional Indian embroidery, weaving, and printing techniques (e.g., Bandhej, Kalamkari, Chikankari, Kantha, different types of handwork). - **Exceptional Writing Skills**: Proven ability to write clear, persuasive, grammatically flawless, and engaging marketing copy. **Preferred Skills** - Prior experience writing for a premium or luxury Indian fashion/têxtile brand. - Familiarity with SEO best practices for e-commerce content. - Ability to meet deadlines and manage multiple content projects simultaneously. **How to Apply**: Send your **CV** along with your portfolio that includes samples of your previous fashion or têxtile-related writing. Applications must clearly state your têxtile/fashion education background and course name. - **WhatsApp/Call**: +9199191 77770 Pay: ₹10,000.00 - ₹12,000.00 per month **Benefits**: - Flexible schedule - Leave encashment - Paid time off Ability to commute/relocate: - Jankipuram Extension, Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (preferred) Application Question(s): - Please share your Instagram handle or portfolio link showcasing your content creation work. - Are you comfortable being on camera and modeling luxury outfits for brand content? **Experience**: - social media management and content creation: 1 year (preferred) Work Location: In person