Content Strategist

1 day ago

Navi Mumbai Maharashtra, India Konkan Estate Full time

**Location**: CDB Belapur, Navi Mumbai
**Experience Required**: Minimum 3 years
**Employment Type**: Full-time

**About the Role**:
**Key Responsibilities**:
**Content Creation & Copywriting**:

- Create impactful copy aligned with brand tone and target audience preferences.
- Research industry trends, target demographics, and competitor content to craft relevant and appealing topics.

**Content Strategy & Planning**:

- Develop and execute a content calendar aligned with marketing campaigns and brand objectives.
- Collaborate with design, digital marketing, and SEO teams to ensure cohesive storytelling.
- Strategize content for customer journey stages — awareness, consideration, and conversion.
- Identify content gaps and opportunities to enhance brand visibility and engagement.

**SEO & Performance Optimization**:

- Optimize content for SEO (keywords, meta descriptions, headings, readability, etc.).
- Analyze performance metrics (traffic, engagement, conversions) and refine content strategies accordingly.

**Brand & Communication Alignment**:

- Maintain a consistent voice and tone across all content platforms.
- Support brand storytelling through compelling narratives and visual content briefs.

**Key Skills Required**:

- Exceptional writing, editing, and proofreading skills.
- Strong understanding of SEO principles and digital marketing trends.
- Experience with content management systems (WordPress, HubSpot, etc.).
- Ability to conceptualize and implement creative campaign ideas.
- Proficiency in research, storytelling, and audience engagement.
- Familiarity with analytics tools (Google Analytics, Search Console, SEMrush, etc.) is a plus.

**Qualifications**:

- Bachelor’s degree
- Proven experience minimum 3 years as a content writer, copywriter, or content strategist.
- Portfolio of published or strategic content pieces is required.

**Job Types**: Full-time, Permanent

Pay: Up to ₹60,000.00 per month

Work Location: In person

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