B2b Content Marketing

Role - Sr. Manager B2B Content Marketing
Experience - 5-7 years
Location - Gurugram
Company - Xceedance

Company & Role Summery

Mandate Responsibilities;
Solutions Marketing
- Own the creation and production of capabilities messaging about consulting services/support and technology enablement for insurance organizations
- Collaborate with the brand team to ensure marketing and positioning assets are consistent across all company platforms and compelling for diverse markets.
- Understand the company’s target audiences and their needs — through research, reviews of existing content, and interactions with business teams.
- Manage a research repository of insurance industry intelligence, analyst reports, influencer insights, and competitor information.

Content Development, Distribution, and Management
- Produce persuasive copy for brochures, case studies, whitepapers, presentations, blogs,
- video scripts, and web pages that drives conversions, increases click through rates, and keeps the target audience engaged.
- Edit and proofread content for accuracy, consistency, and readability.
- Rely on SEO research for high-performing keywords that align with the website, social media, and content goals.
- Recommend best practices and proactively recognize opportunities to reuse, repackage, and optimize content to maximize messaging ROI.
- Ensure all marketing content and assets (physical and digital) across business units are updated. Keep the WordPress-based website up to date across all solutions and resources pages.
- Use data and key metrics, including A/B testing to measure the impact of the copy and transform those insights into measurable ideas to make relevant and effective changes.
- Support the outreach and distribution plans for all content types and assets.

Design and Video
- Supervise graphic design resources, develop creative concepts, and work with business units to produce effective visual treatments that communicate value propositions.
- Work closely with business units and external development resources to produce video content for digital media and social media platforms, which includes interviews, corporate videos, informational videos, solution demos, presentations, and ads.
- Own scripting, storyboarding, editing, budgeting, allocating resources, setting deadlines,
- and selecting optimal forms of media for projects.

ABM Support
- Work closely with business units to leverage content for brand building, leads acquisition, and customer engagement activities.
- Interpret creative direction and translate account-based marketing campaign briefs into persuasive content concepts and deliverables.
- Support the sales team with target market segmentation, account research, buyer persona development, and competitive intelligence.

Event Support
- Assist the brand team with event-related messaging, positioning and collateral development, product launch, and sales enablement.

Project Management
- Supervise multiple content-development assignments and work quickly and accurately in a deadline-driven environment, with emphasis on being proactive and regularly communicating with stakeholders and agency partners.
- Project manage service and technology offering launches, including the development of collateral, and content support for lead generation campaigns.

Stakeholder Management
- Foster relationships with key business unit leaders, understand their target buyers, and identify content requirements to help position their offerings in the market.
- Manage relationships with creative agencies, ensuring clear briefs, iterative editing of content, and delivery on deadlines.
- Provide support for analyst and influencer relations, including the coordination of briefings, sharing news/updates with analysts, and promoting new solutions/initiatives.

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹1,500,000.00 - ₹2,000,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Delhi, Delhi: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 5 years (required)