Growth Marketer

If you are somebody who is passionate about building a product by being professionally responsible for designing, executing and optimizing marketing strategies that aim to grow our company's user base, increase revenue, and improve profitability, then you are the right fit for this position. You will be in charge of strategizing our company's marketing and business development efforts by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands This is a full-time Terraformer position, meaning that you hit the ground running and quickly absorb the functional domain skills, business and market domain knowledge and above all Nbyula’s core organizational values **Who is an ideal match for being a terraformer at Nbyula?** All the attributes that we are looking for in an ideal teammate. - **Openness**: - We welcome people from different backgrounds and schools of thought, Terraformers are open to different perspectives in approaching a solution and not just limit their thoughts or ideas to only a specific domain - **Conscientiousness**: - We believe in working together for the larger goal and with complete dedication and not just for personal benefits, however we do not expect terraformers to work to the point of burnout - **Humility**: - Being humble, grateful and respectful are the core traits of terraformers, we do not expect people to agree with every view of the management, feel free to have a different perspective but we always expect it to be put forward with respect - **Risk Takers**: - Terraformers are not afraid of the unknown and are open to new things, not that we encourage extreme risks without weighing the consequences but we are ones who take calculated risks - **Autodidacts**: - Terraformers teach themselves to learn, we do our own research to get solutions, we do not expect you to have a blank slate and figure everything out yourself, we are here to guide you but not handhold and micromanage you - **Self-Actualization**: - Terraformers are on the path of self-actualization, we are not bothered by the noise and distractions around us, we only work towards achieving our full potential. We do not expect you to over-burden yourself and not have fun but we expect you to work to the best of your capabilities **Roles, Responsibilities & Expectations**: - Deep analysis of Nbyula's business model and the metrics that impact the performance of the marketplace product. - Collaborate with cross-functional teams, including product, engineering, and design, to drive growth initiatives. - Establish and execute against growth goals and milestones - Help build growth strategy & experience into the core product culture at Nbyula - Stay up-to-date with industry trends and best practices in growth marketing and identify opportunities for innovation. - Deep dive into qualitative and quantitative data to come up with key insights to scale growth initiatives - Work on activating users who are not engaging with the platform and improve the retention rate,transaction rate and user acquisition - Create and execute an event-driven analytical strategy, build and expand features that help the customers to understand the usage better - Leverage the content created by the writers to the maximum. - Adaptable and flexible in a changing market and work environment - Creative, self-starter, with the ability to handle multiple projects while consistently meeting deadlines **Qualifications & Skills**: - Bachelor's degree in Marketing, Business Administration, or a related field. - 5+ years of experience in growth marketing, with a proven track record of driving user acquisition, engagement, and revenue growth. - Should be able to cover all aspects of content, design, digital media marketing, user acquisition, branding, imaging - Strong analytical skills, including experience with data analysis tools and techniques. - Knowledge of web analytics and conversion rate optimization (CRO) best practices. - Ability to work independently and as part of a team, and manage multiple projects simultaneously. - Excellent communication and presentation skills. - Strong problem-solving and strategic thinking skills. **About Us**: Nbyula is a German technology brand headquartered in Berlin with a Research & Development Center in Bengaluru, Karnataka, operational since 2014. Nbyula believes in creating an open world, where opportunities and talent are not hindered by borders or bureaucracies. Nbyula is materializing this by leveraging the bleeding edge of technologies like cloud, distributed computing, crowdsourcing, automation, gamification, and many more. The north star is to create a horizontal marketplace encompassing people, content, products & services for international work and studies, to enable, train and empower "Skillizens without Borders''. **Job Perks**: - Opportunity