Executive - B2B Sales

18 hours ago

Sonipat, India AVI Renewable Energy Pvt. Ltd. Full time

**Job Title**: Sales Executive - B2B Sales

**Department**: Sales & Channel Development
**Reporting To**: Area Sales Manager (ASM)
**Location**: Field Operations (Area Level)

**Job Description (JD)**:
The **Sales Executive** is responsible for executing the **franchisee-driven solar pump sales model** at the area level. This role requires a combination of **channel development, field sales execution**, and **coordination** between key stakeholders — including **franchisees, farmers, and back-office teams**.

The Sales Executive will visit and appoint **Strategic Retail Outlets (SROs)**, engage with farmers, conduct live demos, and generate direct orders in assigned villages. The position also involves developing franchisees, aligning sales with **government subsidy schemes**, ensuring **lead-to-order conversion**, and maintaining **portal readiness**.

**Key Responsibilities**:

- Visit, appoint, and manage **Strategic Retail Outlets (SROs)** in the assigned area.
- Develop and manage **10-15 franchisees** to ensure consistent order generation, lead tracking, and reporting to the ASM.
- Conduct **3-4 village visits daily** to meet farmers and identify sales opportunities.
- Generate awareness about **solar pumps**, **subsidy schemes**, **product benefits**, and **financing options**.
- Organize **demos, roadshows, and farmer meetings** using demo kits and branding materials.
- Record **leads, follow-ups, and farmer feedback** digitally (Google Forms/Sheets).
- Ensure farmers complete **eligibility checks and documentation** before portal opening.
- Support franchisees by **generating leads** and **routing customer inquiries**.
- Assist in **resolving farmers’ issues** during portal cycles.
- Participate in **referral campaigns** and gather feedback post-installation.
- Submit **daily activity reports** (visits, leads, demos, conversions) to ASM.

**Competency Expectations**:

- **Customer Orientation**: Strong communication and rapport-building with farmers.
- **Field Execution**: Comfortable with extensive rural travel and daily field visits.
- **Product Knowledge**: Able to explain product benefits, ROI, and subsidy process clearly.
- **Digital Readiness**: Basic knowledge of mobile apps and Google Sheets/Forms for lead entry.
- **Result Orientation**: Target-driven, focused on lead conversion and sales performance.
- **Problem-Solving**: Capable of resolving farmer queries and escalating issues effectively.

Application Question(s):

- What is your current location (please mention your area and city)
- What is your current CTC (Annually)

Work Location: In person

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