Digital Marketing Strategist

**Designation: Digital Marketing Strategist**

**Work Type**:WFO only

**Nature of Job**: Full-time permanent opportunity

**Shift**: Rotational (US/UK)

**Responsibilities & Requirements**:

- Ensure all published content is SEO-optimized (meta tags, internal linking, keyword density, etc.)
- Coordinate with the content and syndication teams to ensure news is posted promptly
- Align publication schedules with key trends, events, and industry movements
- Supervise timely social media sharing of all published content across platforms
- Craft GTM strategies for new offerings or partnerships
- Track KPIs and performance data to fine-tune campaigns and investments
- Identify growth opportunities through partnerships, content, or paid channels
- Plan monthly and weekly content calendars for each publication’s social handles
- Brainstorm and launch campaigns to boost engagement, clicks, and followers
- Collaborate with the graphics team to ensure posts are visually aligned with the brand
- Monitor analytics to improve content types, timing, and platform usage
- Work closely with the content team to guide editorial direction based on SEO and reader trends
- Recommend new content formats (interviews, spotlights, data pieces) to boost reach and authority
- Strategically plan and schedule unique content aligned with publication goals and audience interests
- Ensure content strategy supports broader lead generation and brand positioning efforts
- Conduct regular SEO audits and identify areas for technical and on-page optimization
- Develop and implement keyword strategies tailored to each publication
- Monitor SERP rankings and adjust strategies to improve visibility
- Keep up with Google algorithm updates and incorporate best practices

**Qualifying Criteria**:

- 2-3 years’ experience required
- Strong knowledge of SEO principles, tools, and techniques (on-page, off-page, technical SEO)
- Strong familiarity with tools like Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs) is a plus.
- A strong willingness to learn, explore, and adapt to the evolving marketing landscape.
- Enthusiastic about working with publication-based websites and digital platforms like YouTube and social media.
- Strong analytical and problem-solving skills.
- Excellent verbal and written communication skills.
- A proactive and self-motivated attitude with the ability to work both independently and collaboratively.

**ABOUT COMPANY**

Alltake, a New York-based B2B marketing agency, specializes in a myriad of B2B marketing services focused on boosting SaaS companies ‘outreach. Our marketing pros ace demand gen which enables them to devise, administer and efficiently execute customized marketing strategies as per client requirements. We collaborate with SaaS brands, agencies, and organizations - big and small to catch on to their marketing goals and accordingly play our role in amplifying their customer reach and growth.

With its forte in B2B content marketing, B2B paid media, and other tactics like a combination of editorial and advertorial activities, Alltake has always abided by its customer-centric approach and shall continue to do so. As a result, each marketing strategy we formulate aligns with the visions of our clientele rather than following a generic approach.

Alltake Solutions is a D-U-N-S Registered organization that has come a long way since its foundation in 2014 to become one of the leading and most reliable firms in the global B2B arena. Over the years, we have developed our own distinctive way of providing value in the form of marketing ROI to demand gen professionals and similar stakeholders worldwide, and we shall upgrade the same as new marketing trends come into being.

Pay: ₹30,000.00 - ₹36,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Rotational shift
- UK shift
- US shift

Work Location: In person