Business Developement Executive

**Position Purpose**:
The Business Development Executive is accountable for the lead generation of student enrolment for IELTS/ TOEFL and overseas admission assistance. The role is central to the delivery of revenue and profit objectives and will work with the Manager Admissions/ director to develop marketing strategy and tactical campaigns.

The Business Development Executive will also lead the marketing activity for Eduadvise International to ensure quality and successful execution of marketing activities.
- **Key Responsibilities**:_
- Business Planning and Multi-Channel Strategy
- Lead Generation
- Event Marketing & Promotion
- Web Marketing
- Activity Calendar Support
- Marketing Content Creation
- Analytics and Reporting
- Vendor Agency Management
- Public Relations

**Responsibilities**:

- **Business Planning and Multi-Channel Strategy**
- Develop and agree comprehensive annual / quarterly / monthly marketing plans that successfully support the achievement of country student placement for IELTS/TOEFL and overseas admissions
- Design and agree multi-channel marketing campaigns, including details of the intended source of leads, numbers of leads and related activities that will enable execution of the campaigns.
- Identify private and government schools, colleges ,universities to create awareness and foundation for Eduadvise Student Placement services
- **Lead Generation**
- Lead and manage all new lead generation activities in a highly effective manner.
- Identify new opportunities for generating leads and make recommendations to Manager Admissions/ Director to expand marketing activities where appropriate in order to leverage such opportunities.
- **Event Marketing & Promotion / Management**
- Plan, schedule and execute marketing activity to support the successful operation of Eduadvise International events. This includes pre event marketing and all activities relating to the event itself.
- Prepare marketing & booth designs (with support from design team) and ensure Eduadvise International is presented to participants in line with strategic goals and brand positioning.
- Support the wider management of events as required and in line with business needs.
- **Web Marketing**
- Liaise with the web marketing team to ensure that the local website is maintained, updated, managed effectively and developed to meet agreed objectives.
- Drive effective use of websites by developing and implementing SEO/SEM strategies with the regional web marketing team. This includes developing content that will drive students to seek out Eduadvise International website.
- Work closely with web marketing team to generate web leads through multiple online platforms (Google, Facebook etc.)
- **Activity Calendar Support**
- Work with Admissions Manager/ director in developing and supporting effective execution of activity calendars including in-office activities and outreach initiatives
- **Brand / Marketing Assets and Content Creation**
- Provide innovative and creative solutions to marketing content requirements within agreed budget.
- Effectively manage marketing material development and production, including but not limited to brochures, flyers, advertisements etc.
- Ensure high levels of accuracy in all copy and other content working closely with content team
- **Vendor and Agency Management**
- Identify relevant vendors and agencies to increase the business success for the country.
- Build and manage effective relationships with relevant third parties to ensure high quality outcomes for Eduadvise International
- Ensure outputs from third parties are delivered on time and to agreed brief.
- **Analytics and Reporting**
- Make effective use of CRM & other tools (ex: Google Analytics etc.) to evaluate effectiveness of marketing campaigns and track numbers of qualified lead generated vs. target for each destination.
- Proactively escalate / highlight issues when necessary along with ideas of how to improve lead numbers and quality in key KPI’s of Hot/Warm leads.
- **Public Relations**
- Devise appropriate Public Relations strategies as required and in line with business needs.
- **Projects**
- Lead and participate in projects from time to time as required for business development

**WHAT WE'RE LOOKING FOR**

**Essential requirements (skills, knowledge experience & qualification(s))**:

- A Bachelor’s or higher degree in any discipline (or work experience equivalent)
- Industry knowledge preferred. **Preferably working in Indian education sector having prior experience in local private institution marketing team/ Agent student placement team.**
- Having a strong sales orientation and Relationship building skills.
- Experience in developing business plans, market mapping, budgets and skills to monitor, review and report on progress.
- Strong problem resolution skills.
- Experience in working with CRM systems will be desirable.
- A strong, ethical professional who acts with integrity and in the best interests of the business.
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