PPC Strategist

3 days ago

Amraiwadi Ahmedabad Gujarat, India Netcluse Technologies P. LTD Full time

**Key Responsibilities**:

- **Campaign Management**:

- Develop, implement, and manage PPC campaigns across various platforms, such as Google Ads, Bing Ads, and social media, etc.
- Monitor and analyze campaign performance, making data-driven decisions to optimize results.
- Conduct keyword research and selection for PPC campaigns to maximize ROI.
- Write compelling ad copy and create effective landing pages that align with the campaign goals.
- **Strategy and Planning**:

- Work closely with the marketing team to develop and execute SEM strategies aligned with overall business objectives.
- Identify opportunities for growth and expansion in existing and new markets.
- Stay up-to-date with industry trends, changes, and best practices in SEM and PPC.
- **Budget Management**:

- Manage and allocate budgets effectively to ensure a maximum return on investment.
- Monitor daily and monthly budgets, adjusting bids and strategies as necessary to achieve optimal performance.
- **Performance Analysis and Reporting**:

- Analyze and report on campaign performance metrics, providing insights and recommendations for improvement.
- Use analytics tools to track, measure, and report on campaign effectiveness.
- Present regular performance reports to stakeholders, highlighting successes and areas for improvement.
- **Team Collaboration**:

- Collaborate with other members of the marketing team to ensure cohesive and integrated marketing strategies.
- Mentor and guide junior team members, sharing best practices and knowledge to enhance overall team performance.

**Qualifications**:

- Bachelor's degree in any field.
- A minimum of 3-4 years of experience in SEM/PPC campaign management.
- A proven track record of managing successful PPC campaigns with a focus on ROI.
- Strong understanding of Google Ads, Bing Ads, and social media advertising platforms.
- Proficiency in analytics tools such as Google Analytics.
- Excellent analytical, organizational, and communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.

**Preferred Skills**:

- Certification in Google Ads or other relevant platforms.
- Familiarity with SEO principles and how they integrate with SEM.
- Knowledge of A/B testing and landing page optimization.

Pay: From ₹35,000.00 per month

**Benefits**:

- Leave encashment
- Provident Fund

Schedule:

- US shift

**Experience**:

- total work: 3 years (preferred)

Work Location: In person

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