Abcam -cx - Eloqua

5 days ago

India Zensar Technologies Full time

**Key Responsibilities**:Implementation & Configuration**:

- Lead the setup and configuration of Oracle Eloqua instances.
- Design and implement marketing automation workflows, campaigns, and lead scoring models.
- Customize Eloqua to support specific business processes and marketing strategies.
- Configure Custom Data Objects (CDOs), segmentation, and data sync processes.

**Integration & Automation**:

- Integrate Eloqua with CRM systems (e.g., Oracle Sales Cloud, Salesforce).
- Use Eloqua APIs for advanced integrations and custom solutions.
- Ensure data hygiene and compliance with privacy regulations.

**Campaign Management & Analytics**:

- Create dashboards and reports using Eloqua Insight and other analytics tools.
- Collaborate with marketing teams to improve conversion rates and ROI.

**Documentation & Support**:

- Develop functional specifications, user guides, and training materials.
- Provide ongoing support and troubleshooting for Eloqua users.
- Stay updated with Oracle Eloqua product enhancements and best practices.

**Required Skills**:

- 4-6 years of hands-on experience with Oracle Eloqua.
- Strong understanding of marketing automation principles and CRM integration.
- Proficiency in Eloqua configuration, campaign design, and lead management.
- Experience with Eloqua APIs and integration tools.
- Excellent communication and client-facing skills.

**Preferred Qualifications**:

- Oracle Eloqua Certification.
- Experience with Salesforce or Oracle Sales Cloud.
- Familiarity with GDPR, CAN-SPAM, and other data privacy standards.
- Bachelor’s degree in Marketing, IT, or related field.

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