Content Writer

2 days ago

Ahmedabad Gujarat, India Rivulet Digital Full time

**Job Type**:Full Time

**Job Location**:Ahmedabad

We’re looking for an experienced and strategic Content Writer**to join our Marketing & Communications team. If you’re passionate about storytelling, can balance creativity with structure, and love translating complex ideas into clear, engaging content—this role is for you. You’ll support marketing initiatives by crafting high-quality copy that informs, inspires, and drives action across multiple formats and platforms.

As part of a growing team, you’ll work closely with designers, SEO strategists, developers, and project managers to bring campaigns to life. This is a hands-on role where your words will help shape the voice of our brand and those of our clients.

**Key Responsibilities**:
**Content Creation**
- Develop messaging for agency-focused audiences, with clarity, purpose, and attention to brand tone.
- Repurpose long-form content into bite-sized assets such as carousels, infographics, or sales collateral.

**SEO & Strategy Support**
- Collaborate with SEO teams to create keyword-focused content that improves rankings and drives relevant traffic.
- Conduct topic research, competitor analysis, and on-page optimization to align content with business goals.

**Cross-Functional Collaboration**
- Work closely with design, development, sales, and project teams to create content that complements campaigns and solutions.
- Participate in content planning and brainstorming sessions to align messaging with marketing and service objectives.

**Continuous Learning**
- Stay updated on digital marketing trends, AI-assisted writing tools, and emerging content formats.
- Participate in training sessions to improve writing efficiency and marketing alignment.

**Desired Skills & Experience**:

- 5+ years of experience in content writing, preferably in a B2B, SaaS, or agency setting.
- Strong command of English grammar, storytelling, and structuring ideas for digital platforms.
- Solid understanding of SEO principles, user intent, and content performance metrics.
- Proficiency in writing for multiple formats and adapting tone as per audience (technical, strategic, creative).
- Comfortable using tools like Grammarly, SurferSEO, Semrush, Google Docs, WordPress, and project management platforms like Notion or Trello.
- Excellent time management skills and ability to work under tight deadlines while maintaining quality.
- A portfolio that showcases blog writing, website content, landing pages, or marketing copy.

**Nice to Have**:

- Experience writing for US-based agencies or white-label brands.
- Familiarity with tools like ChatGPT, Jasper, Canva, or Figma for collaborative content ideation.
- Exposure to writing for digital services such as web design, SEO, or WordPress development.
- Understanding of buyer journey and writing for conversion across top, middle, and bottom funnel content.

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