Content Marketer

2 weeks ago

Bengaluru, India Capillary Technologies Full time

We are looking for a Content Writer to build, plan & execute a written content
- to expand our company’s digital footprint and awareness.

**Responsibility**:

- Content creation and distribution
- through blogs, newsletters, and social media.
- Reporting & analytics
- Keep an eye on the traffic and build strategies to increase the web traffic.
- You’ll collaborate with designers, demand-gen, sales, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
- You’ll be the expert on use cases, personas, and competitors in the market. You must have domain expertise to develop positioning, messaging, and content that differentiates Capillary.
- Self-starter, a collaborator, a strategic thinker who is adaptable

**Your day-to-day Activities**
- Create compelling content like sales playbooks, blog content, and industry reports
that highlights the differentiated value to reach the target buyers
- Strategizing, trend-spotting topics, and executing the content plan, including
other projects
- Understand buyer personas and influencers - who they are, challenges their
facing, and current use cases.
- Understand and support sales channels; create and deliver effective sales
enablement content that helps sellers identify opportunities and communicate our unique value
- Ability & experience in producing content for the web specifically, as well as
channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)

**Job Requirement**
- 2-5 years of experience in MarTech with Proven experience in marketing to
large enterprises buyers with content writing in enterprise SAAS.
- Experience working in a startup and a multinational company environment.
- Experience in writing for the US markets is a must.
- Proven ability to learn, understand and communicate the underlying technology of the products.
- Should be able to ideate and work along with the designer and video editor
- Strong writing background as the original author of use cases solutions, whitepapers and research reports.
- Team player with a positive, can-do attitude and excellent people and management skills

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