Website Marketing

3 days ago

Andheri West Mumbai Maharashtra, India Indo Global esupport Pvt Ltd Full time

**Responsibilities**:

- Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversions on our website.
- Optimize website content and structure for search engine visibility and user experience, including keyword research, on-page optimization, and technical SEO.
- Manage digital advertising campaigns, including pay-per-click (PPC), display advertising, and remarketing efforts, to increase website traffic and conversions.
- Coordinate with content creators, designers, and developers to create compelling website content, landing pages, and multimedia assets.
- Implement conversion rate optimization (CRO) strategies to improve website performance and maximize conversion opportunities.
- Monitor website analytics and performance metrics, including traffic, engagement, conversion rates, and ROI, and provide regular reports and insights to stakeholders.
- Stay informed about industry trends, best practices, and emerging technologies in website marketing and digital advertising, and recommend innovative strategies to drive results.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to align website marketing initiatives with overall business objectives.
- Stay abreast of regulatory requirements and best practices related to website marketing, data privacy, and online advertising compliance.

**Requirements**:

- Bachelor's degree in marketing, MBA preferred or related field.
- Proven experience in website marketing roles, with a minimum of 3-5 years of experience in digital marketing or related fields.
- Strong understanding of website analytics tools such as Google Analytics, as well as experience with A/B testing, heat mapping, and other CRO techniques.
- Proficiency in SEO best practices, keyword research tools, and technical SEO optimization.
- Experience managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Excellent project management skills with the ability to prioritize tasks, meet deadlines, and work effectively in a fast-paced environment.
- Strong analytical skills and data-driven decision-making capabilities, with the ability to interpret and communicate insights from website analytics data.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Creative thinking and problem-solving abilities, with a focus on driving continuous improvement and innovation in website marketing initiatives.

**Timing**: Mon to Friday: 2:00pm to 10:00pm
Alternate Sat & Sun Fixed Off

Pay: ₹400,000.00 - ₹450,000.00 per year

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

Work Location: In person

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