Retail Sales Associate

Key Responsibilities:
The incumbent shall be responsible for delivering Annual / Half Yearly / Quarterly / Monthly

Sales, Targets of the allocated Accounts which typically would be Builders, OEMs, Educational

Institute Chains, Hotels/Restaurants Chains, Hospitals, Retail Chains, Banks, Large

Contractors, Commercial Establishments, Govt. Depts., etc.

1. Sales Target Achievement:

- Meet and exceed sales targets for assigned territories by driving business

deals with other companies.
- Execute a strategic plan to achieve monthly, quarterly, and annual sales goals.

2. Trade Mapping & Management:

- Conduct market research to identify new sales opportunities, market trends,

and competitor activities.
- Develop a detailed understanding of the assigned accounts, including existing

and potential customer segments.
- Expand the market presence by attending industry events, trade shows, and

conferences, to generate leads.

3. Relationship Management:

- Developing and maintaining relationships with key decision-makers in target

businesses.
- Build and maintain strong relationships with trade & influencers (if required)

to maximise sales opportunities
- Conduct regular visits to accounts, address their concerns, and ensure

continuous business flow.
- Develop and manage long-term relationships with clients, offering post-sale

support and regular follow-ups.

4. Product Promotion & Brand Awareness:

- Creating detailed proposal documents and delivering presentations.
- Promote the company’s products through various networking events and

industry conferences to generate leads also ensuring brand visibility in the

market.
- Conduct product presentations, demonstrations, and training sessions for

Proprietary Document of M/s InTim Laminates P. Ltd Page 2

Influencers, decision-makers.

5. Business Development:

- Identify and target potential clients through networking, cold calling, and

business directories
- Work closely with the marketing team to devise sales strategies, promotional

campaigns, and incentive programmes
- Leverage business intelligence and CRM tools to forecast demand and identify

new business opportunities.

6. Order Management & Payments:

- Ensure timely order processing, delivery, and payment collection from clients

as per the company’s norms.
- Coordinate with internal teams (logistics, accounts) to manage the supply

chain efficiently.
- Monitor outstanding payments and ensure timely collections from clients

7. Sales Reporting:

- May be required to prepare daily, weekly, and monthly sales reports to track

progress and ensure alignment with sales objectives.
- Provide insights on market trends, customer preferences, and competitor

activities in his territory.
- Use data-driven approaches & technologies, like SFA, CRM, etc. to improve

sales effectiveness and decision-making.

8. Customer Service & Satisfaction:

- Address and resolve customer queries, complaints, and feedback within the

established TAT.
- Ensure high customer satisfaction by delivering quality service and

maintaining product consistency.

Reporting:
Typically, to the Head of Influencer Mgmt. / Project Manager / Business Development

Manager. S/he may also have to directly or indirectly report to the Branch Sales Manager /

Regional Sales Manager / Zonal Sales Manager / National Sales Manager depending on

Business requirements or as per the Management decision.
- Minimum of 2-3 or more years of relevant experience in B2B Sales / Project

Sales, in Building Material Industry.

Proprietary Document of M/s InTim Laminates P. Ltd Page 3
- Go-getter attitude.
- Target oriented.
- Familiarity with the local/regional market dynamics and customer base would

be preferred.
- Should be self-driven and willing to work hard.
- Good communication skills. Should know the local language and preferably

Hindi &/or English.
- Good understanding of Retail & Channel selling skills.
- Good interpersonal skills.
- Ability to adapt to changing market conditions and customer needs.
- Willing to travel locally regularly and upcountry.
- Preferably should have a two-wheeler (along with a two-wheeler licence) for

local travel.
- Should own a Smartphone & be reasonably tech-savvy.

Key Skills & Competencies:
1. Sales Skills:

- Excellent sales and negotiation skills with a proven track record of

meeting or exceeding targets.
- Strong understanding of the building material industry, products, and

market dynamics.

2. Communication Skills:

- Good verbal and preferably written communication skills, with the

ability to build rapport with diverse clients.
- Ability to explain complex products and concepts in an easy-to
- understand manner.
- Should be confident in the local language of the trade & also know

either Hindi &/or English.

3. Analytical & Problem-Solving Skills:

- Ability to analyse basic sales data and market trends.
- Proactive in resolving issues and identifying opportunities for

improvement.

4. Relationship Man