Performance Marketing Executive
1 day ago
**Job Title**: Performance Marketing Executive (Google & LinkedIn Ads)
**Department**: Marketing / Growth
**Location**: Kaushambi Ghaziabad
**Experience Required**: 2-4 Years
**Employment Type**: Full-Time
**About the Role**
**Key Responsibilities**
- Plan, create, and manage **Google Search, Display, and LinkedIn Ads** campaigns.
- Conduct **keyword research**, audience targeting, and A/B testing for creatives and ad copies.
- Optimize campaigns regularly to improve **CTR, CPC, and Conversion Rate**.
- Set up **conversion tracking** using tools like **Google Tag Manager** and **Google Analytics**.
- Analyze campaign performance and generate weekly/monthly reports with insights and action plans.
- Coordinate with the design and content team for ad creatives and landing pages.
- Manage and monitor campaign budgets effectively to ensure high ROI.
- Execute **remarketing and retargeting** campaigns for warm leads.
- Stay updated with platform changes and new ad formats or targeting options.
**Required Skills & Competencies**
- Proven experience in **Google Ads** (Search, Display, YouTube) & **LinkedIn Campaign Manager**.
- Strong analytical skills and familiarity with **Google Analytics** and **Google Tag Manager**.
- Excellent understanding of **CPC, CPA, ROI, CTR, and CPL** metrics.
- Ability to create performance reports and recommend optimization strategies.
- Creative mindset with attention to ad copywriting and visual details.
- Basic knowledge of **SEO and landing page optimization** is a plus.
**Qualification**
- Bachelor’s degree in Marketing, Business, or related field.
- Google Ads Certification / LinkedIn Marketing Certification preferred.
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
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