Copywriter

2 days ago

Chhattarpur Delhi Delhi, India SavvyTree Full time

**Job Title: Copywriter**

**Company: Savvytree**

**Location: Chattarpur, Delhi ( Onsite )**

**Experience: 1-3 years**

**About Savvytree**:
Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech.

From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like:

- Titan World
- Helios Watch Store
- IFFCO Urban Gardens
- Zandu Care
- Yamaha Music

to create meaningful content and achieve measurable results.

**Key Responsibilities**:
**Multi-Format Copywriting**:
**Creative Collaboration**:
Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.

**Digital Activation & AV Scripts**:
Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required.

**Content Calendar Development**:
Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms.

**Copy Ownership**:
Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client.

**Deep Customer Research**:
Conduct in-depth research to uncover customer desires, pain points, and objections translating them into high-impact copy angles.

**Strategic Messaging**:
Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication.

**Trend Integration**:
Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content.

**Brand Consistency**:
Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning.

**Required Skills & Mindset**:

- 1**+ years in a digital agency, working across multiple brands (MUST HAVE)**
- Strong grasp of *direct response copywriting fundamentals*, including:

- Stages of market awareness & sophistication
- How to build personas, angles, unique mechanisms
- Emotional and psychological triggers in buying behavior
- Proven experience in writing and ideating content buckets and campaign plans.
- Ability to write for *both brand and performance* goals balancing tone with targets.
- Strong research skills you know how to dig deep into customer psychology, reviews, forums, and competitor ads.
- Bonus: Experience with scripts for digital AVs, reels, and branded short-form video content.

** A short summary of your copywriting experience**

** One brand campaign or piece of copy you’re most proud of**

** A few lines on why you understand how to write for real business outcomes, not just aesthetics**

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

- Chhattarpur, Delhi, Delhi: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Copywriting: 1 year (required)
- Digital marketing: 1 year (required)

Work Location: In person

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