CRM- Intern

5 days ago


Bengaluru Karnataka, India PayU Full time

**Role**: CRM- Intern
KPI - New user acquisition, Retention, Cross-sell
**Location**: Bangalore/Mumbai
**Joining**: Immediate
**Type**: Internship
**About the team**:
PayU Finance is the credit and lending arm of the PayU brand (a wholly-owned subsidiary of the Prosus group, previously Naspers group) headquartered in Amsterdam, Netherlands. PayU Finance India has disbursed about 20 billion loans to date by volume and has disbursed more than $280 million in consumer credit. PayU Finance provides consumers with easy access to affordable short-term loans up to INR 5 lacs that can be availed in the form of personal loans, point of sale EMI, and express loans.
PayU Finance operates under two brands - LazyPay and PaySense, with a focus on Buy Now Pay Later and personal loan products.
**Excited yet? Continue reading to find out more about the role**:
**About the Role**:
Campaign Management & Execution
- Plan, schedule, and execute multi-channel CRM campaigns using platforms like CleverTap, MoEngage, and other marketing automation tools
- Ensure campaigns are delivered on time and aligned with business objectives

Performance Tracking & Analytics
- Monitor and analyze campaign performance metrics including open rates, click-through rates, conversion rates, and ROI

**Qualifications**:
Experience
- min 1 year of experience in CRM marketing, digital marketing, or marketing automation
- Experience with CRM platforms such as CleverTap, MoEngage, Salesforce, or similar tools

**What we offer**:
A positive, get-things-done workplace with an opportunity to influence a brand’s growth story in its early stages.
A dynamic, constantly evolving space (change is par for the course - important you are comfortable with this).
An inclusive environment that ensures we listen to a diverse range of voices when making decisions.
Gain hands on experience in a dynamic marketing environment
Mentorship and guidance from an experienced Marketing team


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