Linkedin Expert

**About Spark Plug Digital**
Spark Plug Digital is a creative and digital agency that builds brands through **storytelling, video production, and strategic marketing.**

We partner with businesses across lifestyle, entertainment, luxury, and corporate sectors to create content that drives visibility, emotion, and engagement. Beyond brand work, Spark Plug Digital also produces **original content** such as **Do You Mind**, **The Bhargavi Show: Unfiltered**, and our in-house audio label **Spark Audio**, which amplify our presence as a new-age media house.

**Role Overview**
The LinkedIn Expert will manage and grow the LinkedIn presence of Spark Plug Digital and select client brands. This includes **strategy, content creation guidance, optimization, analytics, and audience engagement.**

You’ll work closely with our marketing and content teams to build **authority, visibility, and lead generation opportunities** through consistent, insight-led storytelling on LinkedIn.

**Key Responsibilities**
**1. LinkedIn Strategy and Growth**
- Develop and execute platform-specific strategies to increase brand visibility and engagement.
- Optimize company pages and personal profiles for better reach, search performance, and credibility.
- Create growth roadmaps for clients’ B2B communication goals and lead generation.

**2. Content and Campaign Management**
- Collaborate with writers and designers to plan and publish thought-led posts, carousels, and articles.
- Ensure every post aligns with the brand’s tone, purpose, and audience insight.
- Guide the team on trending content formats such as polls, documents, and storytelling posts.

**3. Analytics and Reporting**
- Track performance metrics including impressions, engagement, follower growth, and post analytics.
- Identify what type of content drives reach and conversions, and suggest actionable improvements.
- Prepare monthly performance reports and share insights with internal and client teams.

**4. LinkedIn Advertising and Outreach**
- Manage or coordinate LinkedIn Ads campaigns for select clients.
- Use Sales Navigator or equivalent tools to identify decision-makers and expand relevant networks.
- Build community engagement through meaningful commenting, reposting, and interaction.

**5. Optimization and Research**
- Stay updated on LinkedIn’s latest features, algorithm shifts, and best practices.
- Research global benchmarks and top-performing accounts for inspiration and strategic adaptation.

**Tools Required**
**Platform and Analytics**
LinkedIn Analytics, LinkedIn Creator Mode, LinkedIn Ads Manager, Sales Navigator

**Content and Scheduling**
Buffer, Hootsuite, Later, or Notion Calendar for post scheduling and collaboration

**Design and Visual Tools**
Canva, Adobe Express, or Figma for carousel and banner layout coordination

**Analytics and Reporting**
Google Sheets or Data Studio for performance dashboards
Shield App (optional) for advanced LinkedIn analytics

**Collaboration and Communication**
Google Workspace, Notion, Slack, or Trello for coordination with the Spark Plug team

**What We Are Looking For**
- Minimum 4 years of experience in **LinkedIn content strategy, management, or consulting.**:

- Proven ability to grow personal and company profiles organically.
- Strong understanding of **LinkedIn algorithms, content formats, and engagement behavior.**:

- Excellent written communication and a sharp eye for professional tone and storytelling.
- Ability to balance creative thinking with measurable business outcomes.
- Familiarity with **B2B and professional branding strategies.**:

- Experience handling multiple client pages or agency-level projects.

**Good to Have**
- Experience in **LinkedIn Ads and lead generation campaigns.**:

- Understanding of **personal branding and executive positioning.**:

- Knowledge of **industry benchmarks and competitor analysis tools.**:

- Background in **content marketing, growth strategy, or digital PR.**

**Why Work with Spark Plug Digital**
- Work with an award-winning creative team that values storytelling and strategy.
- Collaborate on personal branding, campaigns, and digital media projects across industries.
- Flexible freelance structure with long-term collaboration potential.
- Exposure to creative campaigns across **video, digital, and audio** platforms.

**Job Type**: Freelance
Contract length: 12 months

Pay: From ₹35,000.00 per month

Work Location: In person