Gtm Activation Sa

3 - 6 Years

1 Opening

Bengaluru, Kolkata

**Role description**:
**About the Job**

As a Senior Associate on the Go-to-Market (GTM) Activation team within our GTM Operations function, you will play a key supporting role in executing GTM initiatives that help us prioritize, engage, and grow client relationships more effectively. Reporting to the GTM Activation Manager, you’ll assist in rolling out new GTM tools, processes, and operational enhancements—ensuring that teams across Sales and Marketing are equipped and ready to adopt them.

This role blends elements of enablement, process coordination, and change support. You’ll work closely with cross-functional teams including Sales, Marketing, Enablement, Analytics, and our GTM Industry and Geography teams to bring GTM strategies to life at the field level.

**Your Day-to-Day May Include**:

- Supporting the implementation of account tiering strategies to help prioritize efforts on high-potential accounts
- Assisting in the rollout of GTM process improvements, such as sales crediting updates, practice development guidance, and role clarity
- Helping maintain and improve GTM playbooks, tools, and activation guides
- Coordinating with enablement and analytics teams to support the launch and adoption of new GTM dashboards and tools
- Supporting the execution of target account planning processes and templates
- Assisting in documenting and socializing GTM role responsibilities to reduce confusion across teams
- Coordinating training and communications related to new GTM tools and initiatives
- Helping conduct change impact assessments and gather stakeholder feedback to inform activation plans
- Drafting internal communications and presentations to support awareness and engagement
- Collaborating with onshore and offshore teams to track progress, support adoption, and maintain alignment
- Capturing feedback and documenting lessons learned to support continuous improvement
- Other duties as assigned

**You Have the Following Technical Skills and Qualifications**:

- Bachelor's degree in Business, Marketing, Communications, or related field
- 3-6 years of experience in go-to-market strategy, change management, sales enablement, marketing operations, or a related role in a B2B or professional services setting
- Exposure to GTM or commercial strategy initiatives and interest in operational execution
- Strong coordination, organization, and project tracking skills
- Excellent written and verbal communication skills
- Comfort working with cross-functional teams and navigating ambiguity
- Ability to work independently and manage multiple tasks in a fast-paced environment
- Familiarity with change management concepts (formal certification a plus, but not required)
- Experience with tools such as PowerPoint, Excel, and Microsoft Teams
- Can travel as needed

**About Grant Thornton INDUS**:
‘Grant Thornton INDUS’ comprises GT U.S. Shared Services Center India Pvt Ltd and Grant Thornton U.S. Knowledge and Capability Center India Pvt Ltd. Grant Thornton INDUS is the shared services center supporting the operations of Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd. Established in 2012, Grant Thornton INDUS employs professionals across a wide range of disciplines including Tax, Audit, Advisory, and other operational functions. What sets us apart isn’t just what we do - it’s how we do it. We support and enable the firm’s purpose of making business more personal and building trust into every result. We’re collaborators - obsessed with quality and ready for anything - who understand the value of strong relationships. Our professionals are well integrated to seamlessly support the U.S. engagement teams, help increase Grant Thornton’s access to a wide talent pool, and improve operational efficiencies. Empowered people, bold leadership, and distinctive client service are imbibed in the culture at Grant Thornton INDUS. We are a transparent, competitive, and excellence-driven firm that offers an opportunity to be part of something significant. In addition, professionals at Grant Thornton INDUS serve communities in India through inspirational and generous services to give back to the communities they work in. Grant Thornton INDUS has its offices in two locations in India - Bengaluru and Kolkata