Performance marketing specialist

3 days ago


Chennai, India Origin Nutrition Full time
Origin Nutrition is looking for a talented individual to join our Marketing team. As a part of this team, you'll play a critical role in formulating and implementing marketing and retention strategies to drive both awareness, lead generation, nurturing opportunities. One will work in close coordination with the business team, brand team, our performance marketing agency, web & user analytics team.
Responsibilities
Plan, develop, implement and optimise campaigns/strategies on channels such as Google, Facebook and You Tube.
All of the above will be in close collaboration with our marketing agency.
Execute, Track, analyse, and subsequent optimization of acquisition & remarketing campaigns/initiatives on a daily basis.
Generate weekly and monthly reporting for all major metrics, goals tracking, lead tracking, and other initiatives.
Perform competitive analysis of other companies within the industry and draw and implement inferences from the data.
Requirements
Experience (Minimum 3 years) of running paid campaigns across Facebook, Instagram and Google & You Tube.
Analytical thinking and understanding ability is a must.
Experience with writing ad copies.
Creative thinking and content writing skills will be a plus.
A highly data-driven professional, with good knowledge of presentation and reporting.
Excellent written and verbal communication skills.
Desired Skills and Experiences
An initiator with creative thinking.
Ability to independently lead, communicate and collaborate with multiple cross functional teams.
Humble, positive attitude and willing to learn.

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